Integrated Marketing Communication
Imagine the possibilities... a career within the next step of the evolution of public relations, marketing, and advertising.
York College's Bachelor of Arts in Integrated Marketing Communication (IMC) program focuses on marketing communication strategies and tactics including those for the ever-developing digital media environment. IMC leaves behind the traditional marketing style, and instead, offers a 360-degree approach to the convergence of the key areas of advertising, public relations, new media, and market research.
Learn to leverage data and insights into actionable campaign outcomes for a seamless customer experience. You will receive practical preparation in this interdisciplinary field from day one through project-based activities with real clients – not only learning what to do but how to do it.