Integrated Marketing Communication

York College's Bachelor of Arts in Integrated Marketing Communication (IMC) program focuses on marketing communication strategies and tactics including those for the ever-developing digital media environment. IMC leaves behind the traditional marketing style, and instead, offers a 360-degree approach to the convergence of the key areas of advertising, public relations, new media, and market research. 

Learn to leverage data and insights into actionable campaign outcomes for a seamless customer experience. You will receive practical preparation in this interdisciplinary field from day one through project-based activities with real clients – not only learning what to do but how to do it.