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Integrated Marketing Communication

Imagine the possibilities... a career within the next step of the evolution of public relations, marketing, and advertising.

York College's Bachelor of Arts in Integrated Marketing Communication (IMC) program focuses on marketing communication strategies and tactics including those for the ever-developing digital media environment. IMC leaves behind the traditional marketing style, and instead, offers a 360-degree approach to the convergence of the key areas of advertising, public relations, new media, and market research. 

Learn to leverage data and insights into actionable campaign outcomes for a seamless customer experience. You will receive practical preparation in this interdisciplinary field from day one through project-based activities with real clients – not only learning what to do but how to do it.

 

Integrated Marketing Communications
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Your Future In Integrated Marketing Communication

IMC graduates will be able to pursue careers in the following fields:
  • Direct Interactive Marketing
  • Media Planning and Coordination
  • Communication Strategy Planning and Coordination
  • Online Advertising and Social Media
  • Customer Relationship Management
Contact Us
Graham School of Business
Jefrey Woodall, DBA
Chair, Marketing and Management Department
Willman Business Center, 114
Phone: 717.815.1248
jwoodall@ycp.edu

New to YCP? Let us help you find your path.
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