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Integrated Marketing Communication

Rise above the competition in this unique program that blends together the worlds of public relations, advertising, and marketing.

The Integrated Marketing and Communications (IMC) program at York College provides an in-depth understanding of the consumers need and how we can best market them.

Students will work alongside industry leaders and experienced faculty to learn how to engage, persuade and activate consumers, gaining hands-on experience in advertising, public relations, brand management and consumer insights.

IMC graduates will be able to pursue careers in advertising, public relations agencies, media relations, digital communications and marketing.

Integrated Marketing Communications

Program Requirements

Required Courses and Degree Requirements for Graduation
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2018-2019 Undergraduate Catalog

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