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Master of Arts in Integrated Marketing Communication

Transcend your profession through creativity, research, and strategy via a panoramic cross-platform, consumer-driven, marketing communication skill set.
Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication. Create the brand conversation that keeps your customers engaged by exploring their buying preferences and experiences.
 
Through modern digital interactive marketing, and strategic communication strategies and tactics, you'll gain practical experience in the convergence of key areas of advertising, public relations, new media, and market research. The Master of Arts in Integrated Marketing Communication prepares you with the knowledge to compete in the multi-channel, global marketplace of the 21st Century.
 
Among a network of industry professionals, in the only program of its kind in the region, you will gain a competitive edge through a real-world, application-based experience working directly with clients to design and execute a campaign in your capstone class.
 
Some courses include:
  • Writing Communications
  • Internet Marketing
  • Crisis Management
  • Marketing Information and Research
  • Strategic Brand Management
A group of professionals meet to discuss project.

Program Requirements

Required Courses and Degree Requirements for Graduation
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2019-2020 Graduate Catalog

Related Programs

Contact Us
Graduate Studies
Nicole Cornell Sadowski, Ph.D., Program Director
Willman Business Center, Room 205
Phone: 717.815.1952
ncornell@ycp.edu
Hours:
Contact for appt.

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