Spring on the York College campus

Office of Communications

A Connected Community Isn't Found — It's Built.

The Office of Communications is responsible for leading college-wide strategic marketing and communications efforts, with primary goals of increasing visibility and awareness, strengthening York College's reputation, and building its brand.

We oversee all aspects of the College's brand identity, including: 

  • Marketing
  • Communications
  • Media Relations
  • Social Media
  • Public Relations

We believe in the power of storytelling, and using real-life examples from our campus community to show our audiences — both internal and external — what makes York College such a special place.

With offices located in Grantley Hall on West Campus, our communications team offers a full range of services to colleagues on faculty and staff: institutional website management, print projects, social media channels, college publications, videography, and photography.

2020-21 Annual Report
The fountain at the center of campus catches a ray of sunshine in the early morning

Brand Resources

Our brand is who we are.
  • The York College Brand

    The York College Brand

    Welcome to the York College of Pennsylvania Brand Resource Center.

    Our brand is stronger when our messages are focused — and more compelling when our audiences know how they benefit from everything we offer. In this Brand Resource Center, you will find helpful guides and assets to help you accurately represent the York College brand.

    View Our Brand Guidelines
  • Logos

    Logos

    Before using an official York College of Pennsylvania logo, we ask that you first review the College's Visual Identity Guidelines.

    This document provides information about proper use of official College logos. Following these guidelines ensures that we are all working together to present a consistent image that promotes York College's identity and increases our visibility in the community. 

    In addition to the primary College logos, additional logos for each academic school, department, and administrative area are available for download.

    Visual Identity Guidelines Official York College Logos
  • Templates

    Templates

    To assist faculty and staff in creating on-brand presentations and digital communications, templates have been designed for PowerPoint slides and digital letterhead. 

    Please note that employees will need to be logged into their York College account to access these files. If you need access to template fonts, please contact the LTS Helpdesk at ltshelp@ycp.edu for assistance with font installation. 

    PowerPoint Presentation Template Digital Letterhead
  • College Colors

    College Colors

    The official colors of the York College logo are Pantone 7740 or black. When using Pantone 7740 is not possible, the following color builds should be used to obtain the best match for “York College green.”

    In Print

    • CMYK: 75.0.95.15

    On Screen

    • RGB: 58.145.63
    • HEX: 3A913F
  • Social Media Guidelines

    Social Media Guidelines

    Our brand guidelines should always be followed, regardless of the channel. However, we recognize that social media provides several unique challenges. 

    Social Media Graphics

    The York College logo has been adapted to meet specifications for all major social media channels and to ensure brand consistency across College accounts.

    Templates for special use cases of the College's Y shield have been designed to be cohesive while still providing flexibility and visual variety. Customized profile images and cover photos are created to spec, and are available by request through the Office of Communications.

    To request a customized profile photo or cover image, please submit a project request through Workzone or contact Danielle Sewell, Director of Digital Communications and Marketing, at dsewell2@ycp.edu.

    Starting a New Account

    If you are interested in starting a new social media presence on behalf of the College, please contact Danielle Sewell, Director of Digital Communications and Marketing, for a consultation. A number of resources are available to assist in your new account's success; we will connect you with the appropriate materials to ensure your digital presence is on brand and properly supported.

  • Photography

    Photography

    The Office of Communications uses PhotoShelter to maintain an archive of campus photography. Members of the York College community are encouraged to browse these galleries to locate and download images that support their needs.

    Our campus photographer is also available to assist with select projects, including headshots, special events, promotional shoots, etc. To request photography services, please email photo@ycp.edu.

     
    View Images on PhotoShelter Request Photography Services
Grantley Hall

Communications and Marketing Staff

Our team is comprised of communications, marketing, writing, and creative professionals. Please feel free to contact us with any questions, project ideas, or requests for resources.

Meet the Team
Students walk on campus past a large, scenic wall with an embedded York College of Pennsylvania logo

Publications

Through our publications — including the York College Magazine, the Cultural Series brochure, and the YCP Blog — readers learn about all facets of the York College community. Our team prides ourselves on delivering you meaningful, timely, and authentic content, wherever you are.

Frequently Asked Questions

  • I need help with a design project. Whom should I contact?

    All design requests should be made through our project management system, Workzone.

    To access Workzone for the first time, please follow these steps: 

    1. Contact Sharon Brtalik at sbrtalik@ycp.edu to set up your Workzone user account.
    2. Create your Workzone password.
    3. Review the brief training video (16 minutes).
    4. Visit ycp.sharedwork.com to log in with your email address and password.
  • How do I submit a story idea?

    The Office of Communications is always in search of YCP success stories! These stories can feature students, alumni, faculty or staff.

    Submit an Idea

  • How can I request an edit to the website?

    To request webpage edits, please contact Danielle Sewell, Director of Digital Communications and Marketing, at dsewell2@ycp.edu.

    Please ensure that any requested changes to departmental or program pages have been approved by the senior administrator/dean in that area. 

  • How can I use the York College Athletics / Spartans logo?

    The York College Athletics logos are reserved exclusively for the promotion of York College Athletics. For questions, please email communications@ycp.edu.