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Sport Media

Turn Your Passion for Sports Into a Career.

Sports are about community — people coming together to celebrate a shared love of athletic skill, competition, and performance. As a Sport Media major, you’ll play an active role in building these communities, starting in your very first semester. 

The Sport Media bachelor degree program offers three tracks, allowing you to hone your area of specialization within the sport communication field: Integrated Marketing Communications, Sport Communication Performance, or Sport Communication Production. At the same time, practicum semesters with York College Athletics and Campus Recreation prepare you with a strong foundational skill set, so you’ll be prepared to take on any role as your career grows. 

With state-of-the-art facilities in the Grumbacher Sport and Fitness Center, as well as an on-campus radio station and television studio, you’ll practice on the same types of equipment that professionals in sport media use every day. When you graduate with a York College degree in Sport Media, you’ll graduate well-equipped and ready to contribute to this dynamic industry.

A sport media student wears a York college polo while sitting in the media booth above the athletic fields, holding a clipboard and leaning into a microphone.

Majoring in Sport Media

  • Key Courses

    Key Courses

    The Sport Media major offers a wide variety of required classes, electives, and real-world learning opportunities. These include:

    • SPM 225: Communication in Sport
    • CM 226: Audio Production I
    • CM 242: Video Production I
    • CM 333: Broadcast Portfolio I
    • SPM 350: Public and Media Relations in Sport
  • Career Opportunities

    Career Opportunities

    No matter your interests, York College’s experienced faculty will guide you toward real-world opportunities that allow you to build a strong professional network in your preferred subject area.

    These are just a few of the many career opportunities available to graduates of the sport media program:

    • Audio Content Supervisor
    • Brand Manager
    • Director of Marketing and Public Relations for Athletics
    • Media Relations Associate
    • Production Assistant
    • Radio Operations Manager
    • Sport Programming Producer
    • Sports Information Director
    • Sports Reporter
    • Sports Video Curator

    Additionally, graduate education is readily available to Sport Media majors at York College. Students have the option to pursue a 4+1 program, allowing them to earn both a Sport Media bachelor’s degree and a Master of Arts in Strategic Leadership and Management in just five years total. They may also pursue a 4+2 program, in which they can earn a bachelor’s degree plus a master’s degree in Integrated Marketing Communication in a total of six years.

  • Internships & Work Experience

    Internships & Work Experience

    Real-world learning opportunities are essential for new professionals in the field of sport — so York College’s sport media classes are packed with projects that provide students with hands-on experience.

    Students take four semesters of practicum, each requiring 30 hours with York College Athletics and Campus Recreation. During their practicum experience, students begin learning event management, and then expand into roles aligned with their specific area of interest. 

    Sport Media majors complete real-world class assignments. In the past, our students have helped to create exciting marketing and communications materials for athletics organizations in our community, including promotional videos for local youth organizations and website content for York College Athletics’ coverage of NCAA DII Week. 

    Additionally, a variety of internships and independent study opportunities are available.

  • Mentorship & Community

    Mentorship & Community

    Relationship-building is a hallmark of our programs in the Graham School of Business at York College. In addition to working closely with faculty members who care about helping you to achieve your goals, you’ll learn how to form good networking relationships with professionals in your industry. The Sport Business Association, a student organization, also provides a number of networking opportunities relevant to sport media each year.

    Each semester, the College hosts Sport Industry Professional Day. At this event, students meet and learn from some of the best in the industry. They also travel to a variety of special events throughout the year. Past events have included a student-alumni gathering with the Phillies, volunteering at the Super Bowl and MLB Spring Training, and attending the Pennsylvania Sports Business Conference.

    Undergraduate research opportunities are also available to sport media majors, working side-by-side with faculty experts. York College students’ research has been presented at conferences and published in academic journals. 

    For students interested in travel, the International Sport and Entertainment course is offered every other spring, and features a short-term study abroad trip. Classes have traveled to destinations including London and Paris, where they’ve met industry professionals, visited facilities, and enhanced cross-cultural skills. 

Contact Us
Graham School of Business
Molly Sauder, Ed.D.
Chair, Sport Management
Willman Business Center, Room 409
Phone: 717.815.6648
Fax: 717.600.3999