Spring on the York College campus

Jefrey R. Woodall, DBA

Education

  • DBA, Argosy Univ (formerly Univ of Sarasota)
  • MBA, York College of Pennsylvania
  • BS Management, SNHU (formerly NH College)

Research Interests

  • Consumer behavior
  • Customer loyalty
  • Retailing
  • Marketing communication
  • Entrepreneurial marketing

Recent Publications

  • Norrie, J. & Woodall, J.R. (2017, April 26). Online marketing truth or dare. Ad Age. http://adage.com/article/digitalnext/online-marketing-truth-dare/308786/
  • Woodall, J.R., Azriel, J.A., & Patnode, G. (2011), York's best ice cream company: building a regional brand. Journal of Research in Marketing and Entrepreneurship, 12(2), 153-167.  https://doi.org/10.1108/1471520101109061
  • Woodall, J.R. (2007). Models describing loyalty and the apparent mismatch between the marketer and the consumer. Conference proceedings from Northeast Association of Business Economics, and Technology. State College, PA
  • Woodall, J.R. (2005). Customer loyalty programs: Impacts on business and the consumer. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA
  • Woodall, J.R. (2005). When downsizing fails. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA.