Advertising and Digital Marketing Minor

Program Type
Est. Time to Complete
2-3 years
Graham School of Business
Delivery Mode
On Campus

The Advertising & Digital Marketing minor allows students to explore the full range of the advertising process, including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Related Programs

Arts Administration Minor

Arts Administration focuses on non-profit management for arts organizations such as theatres, museums, and orchestras. Students who love the arts and plan to pursue a career in management can design a minor that fits their specific interests while also applying their academic learning through a competitive internship or independent study.

Communication Minor

Effective communication skills are vital for success in any academic discipline and career path. Employers hire college graduates who excel at communication. This minor provides an opportunity to develop these important communication skills for work and life.

Visual Communication Minor

The minor in Visual Communication provides students with an opportunity to learn how to use imagery, typography, and technology to better understand the role of graphic design in many disciplines.