Spring on the York College campus

Renee C. Tacka, DBA


  • DBA, Wilmington University
  • MBA, York College of Pennsylvania
  • BS, York College of Pennsylvania

Research Interests

  • Consumer Behavior and Impulsivity
  • Consumer Decision-Making and Attitude
  • Shopper Marketing
  • Experiential and Active Learning

Recent Publications

  • Tacka, R. (2023). Using gaming applications to teach the Four Ps of Marketing.  Business Education Innovation Journal, 15(1), 82-91. http://www.beijournal.com/v152023/v15n1fulltex.html
  • Tacka, R. (2022). Quantitative reasoning and its prevalence in a market measurement and analysis business course. Milwaukee, Wisconsin: Marketing Management Association, 51-53. http://www.mmaglobal.org/publications/proceedings-archive/
  • Tacka, R. (2021). Impulse consumption and attitude: A study of instant consumable snack food purchases. National Association of Business, Economics, and Technology, State College, PA.
  • Tacka, R. C. (2018). Consumer impulsivity and attitude: A quantitative study of instant consumable snack food purchases. [Doctoral dissertation, Wilmington University of Delaware].