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Michael Mudrick

Biography

Education

  • PhD, University of Connecticut, Storrs, CT (2015)
  • MA, University of Connecticut, Storrs, CT (2011)
  • BA, Temple University, Philadelphia, PA (2007)

Publications

DeLuca, Jaime; Sauder, Molly; Mudrick, Michael (2020) Optimistic & Boundaryless: Sport Management Students’ Conceptualization of Career, Schole

Mudrick, Michael; Sauder, Molly; Davies, Melissa (2019) When athletes don’t “stick to sports”: The relationship between athlete political activism and sport consumer behavior, Journal of Sport Behavior, Volume 42, Issue 2, Pages 177-199.

Mudrick, Michael (2019) Sport leadership in the 21st century, "Leadership Communication and Crisis Management," Jones & Bartlett Learning

Sauder, Molly; Mudrick, Michael; Strassle, Carla; Maitoza, Robyn; Malcarne, Brian; Evans, Beverly (2019) What did you expect?: Divergent perceptions among internship stakeholders, Journal of Experiential Education, Volume 42, Issue 2, Pages 105-120.

Sauder, Molly; Mudrick, Michael; DeLuca, Jaime (2018) Perceived barriers and sources of support for undergraduate female students’ persistence in the sport management major, Sport Management Education Journal, Volume 12, Issue 2, Pages 69-79.

Mudrick, Michael; Burton, Laura; Sauder, Molly; Lin, C (2018) Sportscasting Success: Varying Standards May Apply, Journal of Sports Media, Volume 13, Issue 1, Pages 49-73.

Sauder, Molly; Mudrick, Michael (2018) Student satisfaction and perceived learning in sport management internships, Sport Management Education Journal, Volume 12, Issue 1, Pages 26-38.

Parker, Heidi; Mudrick, Michael; Fink, Janet (2018) The impact of gender expression on endorser effectiveness, Sport Marketing Quarterly, Volume 27, Issue 4, Pages 265-275.

Mudrick, Michael; Burton, Laura; Lin, Carolyn (2017) Pervasively offside: An examination of sexism, stereotypes and sportscaster credibility, Communication & Sport, Volume 5, Issue 6, Pages 669-688.

Mudrick, Michael; Lin, Carolyn (2017) Looking on from the sideline: Perceived role congruity of female sports journalists, Journal of Sports Media, Volume 12, Issue 2

Davies, Melissa; Mudrick, Michael (2017) Brand management in a niche sport: A case study of an LPGA golfer’s use of instagram, Global Sport Business Journal, Volume 5, Issue 1, Pages 1-22.

Mudrick, Michael; Miller, Michael; Atkin, David (2016) The influence of social media on fan reactionary behavior, Telematics & Informatics, Volume 33, Pages 896-903.

Bruening, Jennifer; Clark, Brianna; Mudrick, Michael (2015) Sport-based youth development in practice: The long term impacts of an urban after school program for girls, Journal of Park and Recreation Administration, Volume 33, Issue 2, Pages 87-103.

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Greg; LeCrom, Carrie; Drayer, Joris (2015) The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team, Sport Management Review, Volume 18, Pages 570-582.

Presentations

Mudrick, Michael; Sauder, Molly. PROCESSing: A Multi-Step Examination of Fan Support for Tanking in the NBA, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2020

Mudrick, Michael; Stifano, Stephen; Stifano, Sara. In-groups and out-groups: The impact of social identity on local sports talk radio, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2019

Mudrick, Michael; Davies, Melissa; Sauder, Molly. Trust the Process?: An Investigation of Fan Support During Periods of Tanking, Sport Marketing Association Conference, Sport Marketing Association, 2018

Mudrick, Michael; Sauder, Molly; Davies, Melissa. When Athletes Don’t “Stick to Sports”: The Relationship Between Athlete Activism and Sport Consumer Behavior, North American Society for Sport Management Conference, North American Society for Sport Management, 2018

Mudrick, Michael; Chapman, Devin; Franz, Shelby; Mayer, Jenna. Playing the team architect: An interactive sport marketing exercise, Sport Marketing Association 15th Annual Conference, Sport Marketing Association, 2017

Sauder, Molly; Mudrick, Michael; DeLuca, Jaime. Barriers and Sources of Support for Female Undergraduate Sport Management Majors, North American Society for Sport Management Conference, North American Society for Sport Management, 2017

Sauder, Molly; Mudrick, Michael. Exploring the Implications of Student Satisfaction in Sport Management Internships, Commission on Sport Management Accreditation Conference, Commission on Sport Management Accreditation, 2017

Mudrick, Michael; Sauder, Molly; Grove, Donna. Podcast Possibilities: A Technological Twist on Research and Education., Camp Teach and Learn, Central York Athletic Booster Club, 2017

Mudrick, Michael; Lin, Carolyn. Looking on from the sideline: Perceived role congruity of women sport journalists, International Communication Association Annual Conference, International Communication Association, 2016

Davies, Melissa; Mudrick, Michael. Brand management in a niche sport: An LPGA golfer’s use of Instagram, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2016

Sauder, Molly; Mudrick, Michael; Andrews, Kyle; Evans, Azia; Friend, Justin; Lindner, Rob; Panassow, Peter. Leaving a Mark(eting) on Social Media, Sport Marketing Association Conference, Sport Marketing Association, 2016

Mudrick, Michael; Burton, Laura. Double standard?: An evaluation of responses to a televised sports debate, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2016

Mudrick, Michael; Lin, Carolyn. Pervasively offside: A gendered analysis of sportscasting, International Communication Association Annual Conference, International Communication Association, 2016

Mudrick, Michael; Davies, Melissa. An examination of NCAA conference change, fan identification, and consumer behavior, Sport Marketing Association 14th Annual Conference, Sport Marketing Association, 2016

Mudrick, Michael. Careers in sport, , 2015

Mudrick, Michael; Burton, Laura; Fink, Janet. Cut from the same cloth: An examination of social identity theory’s effect on attachment to college coaches, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2015

Cotrufo, Raymond; Mudrick, Michael; Coble, Cassandra. Examining the effects of a leadership change on the culture of an intercollegiate athletic department, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Mudrick, Michael; Burton, Laura; Fink, Janet. Winless for Wiggins: An empirical test of delayed vicarious achievement, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Mudrick, Michael; Cotrufo, Raymond. Blatant tanking: Problematic or shrewd?, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory; Drayer, Joris; LeCrom, Carrie. Developing and validating an emotional attachment to sport team scale, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Mudrick, Michael. Playing general manager: A sport finance experience, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Cotrufo, Raymond; Mudrick, Michael. An examination of fan reactions to NFL cause related marketing, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Mudrick, Michael; Lupinek, Joshua. New York or New York: Ascertaining fan choice behaviors in a multi-franchise market, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2013

Mudrick, Michael; Lupinek, Joshua. Marketing the scoop: Examining college recruiting network subscribers, Sport Marketing Association 11th Annual Conference, Sport Marketing Association, 2013

Parker, Heidi; Fink, Janet; Mudrick, Michael. The impact of gender expression on endorser effectiveness, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2012

Bruening, Jennifer; Clark, Brianna; Mudrick, Michael. Sport-based youth development in practice: The long-term impacts of an urban after school program for girls, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2012

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