Spring on the York College campus

Minghui Ma, PhD


  • PhD in Marketing, School of Business, University of Kansas
  • MA in Economics, School of Liberal Arts and Sciences, University of Kansas
  • MA in International Business, Shanghai University of Finance and Economics
  • BA with Honors in Applied Economics, East China University of Political Science and Law

Research Interests

  • Marketing Strategy
  • Marketing and Consumer Analytics
  • Interactive Marketing

Recent Publications

  • (Kay) Byun, K., Ma, M., Kim, K., & Kang, T. (2021, August). Buying a new product with inconsistent product reviews from multiple sources: The role of information diagnosticity and advertising. Journal of Interactive Marketing, 55(1), 81–103. https://doi.org/10.1016/j.intmar.2021.01.003
  • Chen, F., Huang, J., Ma, M., & Yu, H. (2021, January). In-house deals: Agency and information asymmetry perspectives. Corporate Ownership and Control,18(2), 8-19. http://dx.doi.org/10.22495/cocv18i2art1
  • Zhang, Z., Ma, M., Leszczyc, P. T. P., & Zhuang, H. (2020, Febrary 16). The influence of coupon duration on consumers’ redemption behavior and brand profitability. European Journal of Operational Research, 281(1), 114-128. https://doi.org/10.1016/j.ejor.2019.08.029
  • Ma, M., Huang, J., Lin, S., & Yang, S. (2019, January). From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry. International Journal of Hospitality Management, 76, 71-82. http://dx.doi.org/10.1016/j.ijhm.2018.03.019
  • Lin, S., Yang, S., Ma, M., & Huang, J. (2018, February). Value co-creation on social media: Examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels. International Journal of Contemporary Hospitality Management, 30(4), 2153-2174. http://dx.doi.org/10.1108/IJCHM-08-2016-0484