Spring on the York College campus

Eric Hostler, PhD


  • PhD, University of Maryland
  • MBA, York College of Pennsylvania
  • BS, York College of Pennsylvania

Research Interests

  • Electronic Commerce
  • Intelligent Recommendation Agents
  • Online Purchasing Behavior

Recent Publications

  • Yoon, Y. V., Hostler, R. E., Guo, Z., & Guimaraes, T. (2013, November). Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty. Decision Support Systems, 55(4), 883-893, ISSN 0167-9236. http://dx.doi.org/10.1016/j.dss.2012.12.024 (http://www.sciencedirect.com/science/article/pii/S0167923612003909)
  • Hostler, R. E., Yoon, Y. V., Guo, Z., Guimaraes, T., & Forgionne, G. (2011, December). Assessing the impact of recommender agents on online consumer unplanned purchase behavior. Information & Management, 48(8), 336-343, ISSN 0378-7206+X55. http://dx.doi.org/10.1016/j.im.2011.08.002 (http://www.sciencedirect.com/science/article/pii/S0378720611000723)
  • Hostler, R. E., Yoon, Y. V., & Guimaraes, T. (2012, February 15). Recommendation agent impact on consumer online shopping: The movie magic case study. Expert Systems with Applications, 39(3), 2989-2999, ISSN 0957-4174. http://dx.doi.org/10.1016/j.eswa.2011.08.160 (http://www.sciencedirect.com/science/article/pii/S0957417411012917)
  • Hostler, R. E., Yoon, Y. V., & Guimaraes, T. (2005). Assessing the impact of internet agents on end users’ performance. Decision Support Systems, 41(1), 313-323.