Careers in Integrated Marketing Communications
No matter your interests, York College’s experienced faculty will guide you toward real-world opportunities that allow you to build a strong professional network.
These are just a few of the many career opportunities available to graduates of the Integrated Marketing Communication program:
- Brand Manager
- Marketing Director
- Media Planner
- Social Media Manager
- Email Marketing Specialist
- Public Relations Specialist
- Communication Strategist
- Customer Relationship Manager
- Event Planner
Integrated Marketing Communications Salary Information
A degree in Integrated Marketing Communications can land you rewarding work at all stages of your career. Glassdoor reports that the salary for an entry-level marketing specialist can range anywhere from a low of $32,000 to more than $54,000 annually.
Salaries across the communications and marketing industry show strong earning potential for IMC program graduates. Here are just a few median salaries for common careers in integrated marketing communications. (Source: U.S. Bureau of Labor Statistics)
- Marketing specialist - $73,970
- Public Relations Specialist - $62,810
- Web Content Manager - $83,598
- Content Marketing and Social Media Manager - $53,706
- Marketing Strategist - $86,174
- Advertising and Marketing Managers - $141,490
Benefits of an IMC Degree Program
Integrated marketing communications degrees are a popular degree program among students pursuing marketing or related fields of study. This area of business offers a positive career outlook, high-earning salary potential, and abundant leadership opportunities for continued growth.
Other benefits of pursuing a degree in Integrated Marketing Communications include:
- Overseeing marketing campaigns as they come to life
- Opportunities to work for a wide range of employers in a variety of different industries
- A growing field of study that will position you ahead of your competition as a new marketing professional
- High-earning wages and salary potential after graduation
- Opportunity to work with big brands to improve customer relationships and marketing strategies
- Ability to travel and work remotely in this field