- Folks, we've gotta roll. We've got one minute to air. Let's move this. Everybody all set, crew? Great. Stand by, countdown five, four. After high school, I entered radio. After Temple University, I entered television. And after 17 years in television, I went to the state. We all set? Great, have a good show guys. During my time with state government, I was asked to do a project with the Pennsylvania Emergency Management Agency. During that time, I was able to observe some emergency management, crisis management. I was really fascinated by their calm resolve and their decision-making and problem-solving in an immediate but decisive and comprehensive way. And I said I wanna do that. My team is able to help other people through probably the most devastating time of their lives. For the most part, it's family assistance or monitoring and advising government leaders on how to manage media, how to handle those persons who have been victimized, who have lost loved ones and who are now grieving. I was asked to join disaster team providing family assistance in New York during the third week following the 9/11 attacks, the Asian tsunami in Thailand. I've been to Lafayette, Louisiana for the recent shootings there. Good afternoon, everybody, and thanks for coming. You're helping the Crisis Communication Management class. This is an exercise that we've been preparing for all semester. Crisis Communication Management is part of our public relations major.

- Good afternoon, ladies and gentlemen. My name is Justin Walker. I'm a public information officer.

- [Lowell] In which I teach the theory of crisis, as well as the practice on how to respond, how to develop a coordinated effort to respond to media, to present messages to the community about what they should do next. And we focus on what people are doing to help other people during that time and what the end result is that people can return to that sense of normalcy. Was he believable? Was he articulate? And that's why I do what I do. That's why it takes me away from family and York and, at times, this college, to go help people and to bring back my learned experiences from each of those situations to apply it to the classroom.