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Advertising and Digital Marketing

In the modern business world, technology is constantly evolving as well as the methods necessary to reach consumers.

A Bachelor of Business Administration concentrated in Advertising and Digital Marketing provides an in-depth understanding of the wants and needs of consumers and how to attract, convert and retain those customers through digital content.  

Students will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.

Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer. 

York College business students
Contact Us
Graham School of Business
Jefrey Woodall, Ph.D., Director of Undergraduate Studies
Willman Business Center, Room 114
Phone: 717.815.1248
jwoodall@ycp.edu

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