Minghui Ma, PhD

Education

PhD in Marketing, School of Business, University of Kansas
MA in Economics, School of Liberal Arts and Sciences, University of Kansas
MA in International Business, Shanghai University of Finance and Economics
BA with Honors in Applied Economics, East China University of Political Science and Law

(Kay) Byun, K., Ma, M., Kim, K., & Kang, T. (2021, August). Buying a new product with inconsistent product reviews from multiple sources: The role of information diagnosticity and advertising. Journal of Interactive Marketing, 55(1), 81–103. https://doi.org/10.1016/j.intmar.2021.01.003
Chen, F., Huang, J., Ma, M., & Yu, H. (2021, January). In-house deals: Agency and information asymmetry perspectives. Corporate Ownership and Control,18(2), 8-19. http://dx.doi.org/10.22495/cocv18i2art1
Zhang, Z., Ma, M., Leszczyc, P. T. P., & Zhuang, H. (2020, Febrary 16). The influence of coupon duration on consumers’ redemption behavior and brand profitability. European Journal of Operational Research, 281(1), 114-128. https://doi.org/10.1016/j.ejor.2019.08.029
Ma, M., Huang, J., Lin, S., & Yang, S. (2019, January). From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry. International Journal of Hospitality Management, 76, 71-82. http://dx.doi.org/10.1016/j.ijhm.2018.03.019
Lin, S., Yang, S., Ma, M., & Huang, J. (2018, February). Value co-creation on social media: Examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels. International Journal of Contemporary Hospitality Management, 30(4), 2153-2174. http://dx.doi.org/10.1108/IJCHM-08-2016-0484