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Jefrey Woodall, DBA

Biography

An experienced and highly rated sales and marketing professional, with strong leadership and organization skills. Acknowledged by students, professors, and other academics to be an outstanding educator, offering a combination of practical application and theoretical knowledge.

Education

  • DBA, Argosy University (formerly University of Sarasota), Sarasota, FL (2009)
  • MBA, York College of Pennsylvania, York, PA (1999)
  • BS, Southern New Hampshire University (formerly New Hampshire College), Nashua, NH (1995)

Publications

Norrie, James; Woodall, Jefrey (2017) Online Marketing Truth or Dare, Ad Age

Woodall, Jefrey; Azriel, Jay (2014) An intersection of the factors of loyalty and entrepreneurship, Research at the Marketing/Entrepreneurship Interface, Global Research Symposium on Marketing and Entrepreneurship, Pages 210-220.

Woodall, Jefrey; Azriel, Jay; Patnode, Gerald (2011) York's best ice cream company: Building a regional brand, Journal of Research in Marketing and Entrepreneurship, Volume 12, Issue 2, Pages 153-167. Emerald

woodall, jefrey; Azriel, Jay; Patnode, Gerald (2010) York's best ice cream company: Building a regional brand Global Symposium for Marketing and Entrepreneurship

Woodall, Jefrey (2007) Models describing loyual6ty and the apparent mismatch between the marketer and the consumer, Conference Proceedings Northeast Association of Business, Economics, and Technology

Woodall, Jefrey (2005) When downsizing fails, Conference Proceedings Northeast Association of Business, Economics, and Technology

Woodall, Jefrey (2005) Customer loyalty programs: Impacts on business and the consumer, Conference Proceedings Northeast Association of Business, Economics, and Technology

Presentations

Woodall, Jefrey. When it comes to cell phone marketing, One size does not fit all, Annual Meeting, Northeast Association of Business, Economics, and Technology, 2015

woodall, jefrey; Meisenhelter, Christopher. Partnering with Business for student success, Region 2 annual meeting, ACBSP, 2014

Woodall, Jefrey; Azriel, Jay. An intersection of the factors of loyalty and entrepreneurship, Global Symposium for Marketing and Entrepreneurship, AMA, 2013

Woodall, Jefrey. Common myths about small business and entrepreurship, Entrepreneurship Conference, Central Penn Business Journal, 2013

Green, Robert; Meisenhelter, Christopher; Woodall, Jefrey; Meisenhelter, Mary. Playing Nice Part II: Exploring an array of collaboration strategies to develop a new course and enhance the value of existing courses., Academy of Business Education Annual Conference, Academy of Business Education, 2013

Woodall, Jefrey; Meisenhelter, Christopher; Meisenhelter, Mary; O'Donnell, Mark. Playing nice, Annual meeting, Academy of Business Educators, 2012

Woodall, Jefrey. I have three challenges for you, Convocation, York College of Pennsylvania, 2012

Woodall, Jefrey. Loyalty and Consumer Behavior, Entrepreneurship Summit, Central Penn Business Journal, 2011

Woodall, Jefrey. Sales and Loyalty, Small Business Sumit, WebIXI, 2011

Woodall, Jefrey; Azriel, Jay; Patnode, Gerald. Yorks best ice cream company: Building a regional brand, Global Symposium for Marketing and Entrepreneurship, AMA, 2010

Woodall, Jefrey. Does Loyalty Still Drive Success: Updated research, Brown bag seminar, Elizabethtown College, 2009

Woodall, Jefrey. Does Loyalty Drive Success: A Study of the Behaviors that Influence Consumer Purchase Decisions, Brown Bag Seminar, Elizabethtown College, 2008

Woodall, Jefrey. Consumers' View or Loyalty and the Use of Programs by Marketers to Influence the Consumer Purchase Decision, Brown Bag Seminar, Elizabethtown College, 2008

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