Minghui Ma, PhD
Biography
Education
- PhD, University of Kansas, Lawrence, KS (2015)
- MA, University of Kansas, Lawrence, KS (2010)
Publications
Byun, Kyung-Ah; Ma, Minghui; Kim, Kevin; Kang, Taeghyun (2021) The Effects of Social Media Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S., Journal of Interactive Marketing Elsevier
Ma, Minghui; Dewally, Michaël; Huang, Jian (2020) The Effect of Advertising on Online Reviews during New Product Releases: Saturation and Endogeneity AMA Winter Marketing Educators’ Conference Proceedings
Zhang, Zelin; Ma, Minghui; Leszczyc, Peter; Zhuang, Hejun (2020) A Model of Redemption Behavior with Forward-Looking Consumers, European Journal of Operation Research, Volume 281, Issue 1, Pages 114-128. Elsevier
Ma, Minghui; Huang, Jian; Chen, Fang (2019) Marketing When Insides Are Locked In
Ma, Minghui; Huang, Jian; Lin, Shan; Yang, Shuai (2019) From Finance to Marketing: Initial Public Offering Ownership Overhang and Marketing Activity in the U.S. Hospitality Industry, International Journal of Hospitality Management, Volume 76, Issue A, Pages 71-82.
Lin, Shan; Yang, Shuai; Ma, Minghui; Huang, Jian (2018) Value Co-creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels, International Journal of Contemporary Hospitality Management, Volume 36, Issue 4, Pages 2153-2174.
Ma, Minghui; Dewally, Michaël; Huang, Jian (2017) Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry, Journal of Financial Research, Issue 83, Pages 160-172.
Ma, Minghui; Mallik, Suman (2017) Bundling of Vertically Differentiated Products in a Distribution Channel, Decision Sciences, Volume 48, Issue 4, Pages 625-656.
Bansal, Naresh; Joseph, Kissan; Ma, Minghui; Wintoki, Modupe (2017) Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance, Management Science, Volume 63, Issue 6, Pages 1993-2015.
Byun, Kyung-Ah; Ma, Minghui; Kim, Kevin; Kang, Taeghyun (2017) The Effects of Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S. Marketing Science Conference Proceedings
Ma, Minghui; Dewally, Michaël; Huang, Jian (2017) Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry AMA Winter Marketing Educators’ Conference Proceedings
Ma, Minghui; Joseph, Kissan (2015) Pay Dispersion in Top Marketing Teams Marketing Science Conference Proceedings
Ma, Minghui; Joseph, Kissan; Wintoki, Modupe (2014) MBAs in the C-Suite: When Do They Add Value? Marketing Science Conference Proceedings
Ma, Minghui; Joseph, Kissan (2014) A Comparison of Linear and Non-Linear Sales Force Compensation Plans Marketing Science Conference Proceedings
Ma, Minghui; Zhang, Zelin (2013) A New Model of Consumer Redemption Behavior Marketing Science Conference
Ma, Minghui (2013) Bundling of Vertically Differentiated Products in a Distribution Channel Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Presentations
Ma, Minghui. The Effect of Advertising on Online Reviews during New Product Releases: Saturation and Endogeneity, AMA Winter Marketing Educator’s Conference, AMA, 2020
Ma, Minghui. Marketing When Insides Are Locked In, Academy of Marketing Science Conference, AMS, 2019
Ma, Minghui. The Effects of Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S., Marketing Science Conference, INFORMS, 2017
Ma, Minghui. Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry, AMA Winter Marketing Educator’s Conference, AMA, 2017
Ma, Minghui. Marketing When Insiders Are Locked In, Summer AMA Conference, AMA, 2016
Ma, Minghui. Pay Dispersion in Top Marketing Teams, Marketing Science Conference, INFORMS, 2015
Ma, Minghui. MBAs in the C-Suite: When Do they Add Value and Are They Priced Correctly?, Marketing Science Conference, INFORMS, 2014
Ma, Minghui. A Comparison of Linear and Non-Linear Sales Force Compensation Plans, Marketing Science Conference, INFORMS, 2014
Ma, Minghui. Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Value, AMA Winter Marketing Educator’s Conference, 2014
Ma, Minghui. Bundling of Vertically Differentiated Products in a Distribution Channel, Academy of Marketing Science Conference, 2013
Ma, Minghui. A New Model of Consumer Redemption Behavior, Marketing Science Conference, INFORMS, 2013