Minghui Ma, PhD

Biography

Education

PhD, University of Kansas, Lawrence, KS (2015)
MA, University of Kansas, Lawrence, KS (2010)

Publications

Byun, Kyung-Ah; Ma, Minghui; Kim, Kevin; Kang, Taeghyun (2021) The Effects of Social Media Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S., Journal of Interactive Marketing Elsevier

Ma, Minghui; Dewally, Michaël; Huang, Jian (2020) The Effect of Advertising on Online Reviews during New Product Releases: Saturation and Endogeneity AMA Winter Marketing Educators’ Conference Proceedings

Zhang, Zelin; Ma, Minghui; Leszczyc, Peter; Zhuang, Hejun (2020) A Model of Redemption Behavior with Forward-Looking Consumers, European Journal of Operation Research, Volume 281, Issue 1, Pages 114-128. Elsevier

Ma, Minghui; Huang, Jian; Chen, Fang (2019) Marketing When Insides Are Locked In

Ma, Minghui; Huang, Jian; Lin, Shan; Yang, Shuai (2019) From Finance to Marketing: Initial Public Offering Ownership Overhang and Marketing Activity in the U.S. Hospitality Industry, International Journal of Hospitality Management, Volume 76, Issue A, Pages 71-82.

Lin, Shan; Yang, Shuai; Ma, Minghui; Huang, Jian (2018) Value Co-creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels, International Journal of Contemporary Hospitality Management, Volume 36, Issue 4, Pages 2153-2174.

Ma, Minghui; Dewally, Michaël; Huang, Jian (2017) Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry, Journal of Financial Research, Issue 83, Pages 160-172.

Ma, Minghui; Mallik, Suman (2017) Bundling of Vertically Differentiated Products in a Distribution Channel, Decision Sciences, Volume 48, Issue 4, Pages 625-656.

Bansal, Naresh; Joseph, Kissan; Ma, Minghui; Wintoki, Modupe (2017) Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance, Management Science, Volume 63, Issue 6, Pages 1993-2015.

Byun, Kyung-Ah; Ma, Minghui; Kim, Kevin; Kang, Taeghyun (2017) The Effects of Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S. Marketing Science Conference Proceedings

Ma, Minghui; Dewally, Michaël; Huang, Jian (2017) Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry AMA Winter Marketing Educators’ Conference Proceedings

Ma, Minghui; Joseph, Kissan (2015) Pay Dispersion in Top Marketing Teams Marketing Science Conference Proceedings

Ma, Minghui; Joseph, Kissan; Wintoki, Modupe (2014) MBAs in the C-Suite: When Do They Add Value? Marketing Science Conference Proceedings

Ma, Minghui; Joseph, Kissan (2014) A Comparison of Linear and Non-Linear Sales Force Compensation Plans Marketing Science Conference Proceedings

Ma, Minghui; Zhang, Zelin (2013) A New Model of Consumer Redemption Behavior Marketing Science Conference

Ma, Minghui (2013) Bundling of Vertically Differentiated Products in a Distribution Channel Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Presentations

Ma, Minghui. The Effect of Advertising on Online Reviews during New Product Releases: Saturation and Endogeneity, AMA Winter Marketing Educator’s Conference, AMA, 2020

Ma, Minghui. Marketing When Insides Are Locked In, Academy of Marketing Science Conference, AMS, 2019

Ma, Minghui. The Effects of Shared Information Distance on New Product Sales: Insights from New Automobile Sales in the U.S., Marketing Science Conference, INFORMS, 2017

Ma, Minghui. Marketing Strategy after Meeting Wall Street: the Role of Information Asymmetry, AMA Winter Marketing Educator’s Conference, AMA, 2017

Ma, Minghui. Marketing When Insiders Are Locked In, Summer AMA Conference, AMA, 2016

Ma, Minghui. Pay Dispersion in Top Marketing Teams, Marketing Science Conference, INFORMS, 2015

Ma, Minghui. MBAs in the C-Suite: When Do they Add Value and Are They Priced Correctly?, Marketing Science Conference, INFORMS, 2014

Ma, Minghui. A Comparison of Linear and Non-Linear Sales Force Compensation Plans, Marketing Science Conference, INFORMS, 2014

Ma, Minghui. Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Value, AMA Winter Marketing Educator’s Conference, 2014

Ma, Minghui. Bundling of Vertically Differentiated Products in a Distribution Channel, Academy of Marketing Science Conference, 2013

Ma, Minghui. A New Model of Consumer Redemption Behavior, Marketing Science Conference, INFORMS, 2013