Spring on the York College campus

Marketing

Analyze and research markets, help launch and price products and develop promotional campaigns.

Where there’s a product or service, there’s a need to price it and communicate its benefits to consumers. Under the instruction of mentoring faculty, you’ll develop an understanding of core marketing principles such as consumer orientation, business-to-business markets, developing marketing campaigns and more.

Within the marketing concentration, you'll also select your electives that give you the ability to focus on areas like retailing, advertising, marketing communications, marketing management or personal selling, which, combined with an internship, will give you a great idea where you’ll want to take your career.

2017 course catalog information coming soon.

Students taking notes during a business class at York College
Contact Us
Graham School of Business
James L. Norrie, DPM , LL.M.
Willman Business Center, Room 116
Phone: 717.815.1585
jnorrie@ycp.edu

Jefrey Woodall, D.B.A.
Director Undergraduate Curriculum
717.815.1248
jwoodall@ycp.edu

Nicole Sadowski, Ph.D.
Director of Graduate Studies
717.815.1952
ncornell@ycp.edu

Julie Sterner
Executive Assistant
717.815.1423
jsterner@ycp.edu
Office Hours: 8 a.m.- 4:30 p.m.

Karen Baker
Administrative Assistant
717.815.1749
kbaker22@ycp.edu
Office Hours: 9 a.m. - 5:30 p.m.

 

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