Advertising and Digital Marketing
A Bachelor of Business Administration concentrated in Advertising and Digital Marketing provides an in-depth understanding of the wants and needs of consumers and how to attract, convert and retain those customers through digital content.
Students will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.
Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer.
2017 course catalog information coming soon.