Spring on the York College campus

Advertising and Digital Marketing

In the modern business world, technology is constantly evolving as do well as the methods necessary to reach consumers.

A Bachelor of Business Administration concentrated in Advertising and Digital Marketing provides an in-depth understanding of the wants and needs of consumers and how to attract, convert and retain those customers through digital content.  

Students will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.

Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer. 

2017 course catalog information coming soon. 

York College business students
Contact Us
Advertising & Digital Marketing
Rick Osborn, Marketing Programs
Willman Business Center, Room 301
Phone: 717.815.1701
rosborn@ycp.edu

Graham School of Business Office:
717.815.1423