Elevator Pitch

Jeff Vermeulen, executive director of the J.D. Brown Center for Entrepreneurship, and Brianna Boyer

York College students with an idea for a new business had three minutes or less to pitch their concepts to judges during the J.D. Brown Center for Entrepreneurship's second Elevator Pitch Competition. The winners – assessed by a panel of successful business men and women on innovativeness, potential commercial impact and effectiveness of presentation – were awarded with cash and an opportunity for workspace in the Center to help bring their businesses to fruition.

Brianna Boyer, a first-year entrepreneurship major from Shrewsbury, won first place with her idea: a retain/mouthguard caddy. "It has a soft plastic case that can have any chosen design on it and offers an antiseptic strip inside to keep the mouthguard and retainer fresh," she said. "The possibility of marketing could be with orthodontists, in drug stores, marketing by companies like Listerine or Johnson & Johnson, or in sporting goods stores."

Matthew Caldwell, a first-year entrepreneurship major from Kennett Square, took second place with DCV Webstore, LLC, a group of e-tail stores. DCV Webstores run webstores in three major industries: furniture, sports, and fitness, according to Caldwell.

Anthony Gulino, a junior entrepreneurship major from Ridge, N.Y., and collaborator Kyle Williams, a sophomore computer information systems major from Broomall, presented their idea – using cloud-based computing to give real-time data on heavy equipment and fleet vehicle diagnostics – and received third place. Data like lifetime fuel consumption, vehicle idle times and vehicle error codes would be extracted from the vehicle, transmitted to remote servers, and stored until needed. The system would be able to send notifications to smartphones via apps or even standard cell phones via text message, according to the pair.

"Our Elevator Pitch Competition is a key component of our vision to create a campuswide culture of entrepreneurship here at York College," said Jeff Vermeulen, executive director of the J.D. Brown Center. "We'll be working with the winners to bring their ideas to fruition, or with Matthew Caldwell and DCV Webstores to help take his existing business to the next level."