PRSA College of Fellows Inductee

At the Public Relations Society of America 2013 International Conference in October, Chad Perry, Ph.D., who started this fall as an assistant professor of public relations at York College, was inducted into the College of Fellows. The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Induction into the College of Fellows is the highest honor that a public relations person can receive in this country.

“I am just thrilled and honored to be a part of this group,” said Perry, one of only 14 candidates to be selected this year. “When I got the call last summer that I had been accepted, I remember my response was, ‘REALLY?’ I couldn’t believe it because it is such a hard process and many people have to apply a second time to be considered.”

Admission is open to public relations practitioners or educators with 20 years’ experience or more, who hold the Accredited in Public Relations credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

“It’s my obligation to help prepare the PR majors at York for this ever-changing environment,” said Perry. “We will be developing curriculum that factors in these changes.”

Perry, a veteran public relations practitioner, has worked for agencies as a writer, owned a public relations consulting business, lobbied to change laws as the public relations director for the New Mexico Society of CPAs and worked in the public information office of two different New Mexico universities. In addition, Perry was an adjunct faculty member at New Mexico Tech and the University of New Mexico-Valencia Campus.