Inaugural Henry D. Schmidt Lecture in Entrepreneurship and Innovation

The York College Women’s Business Center Organization (WBCO) will host a talk by "Auntie" Anne Beiler at 11 a.m., April 9, in DeMeester Recital Hall (Evelyn and Earle Wolf Hall). The talk, "Twist of Fate," is the inaugural Henry D. Schmidt Lecture in Entrepreneurship and Innovation. The event is open to the public free of charge. Registration is required at by April 5. Event sponsors are Stock and Leader and SCORE/York.

Anne Beiler began twisting pretzels in 1987 to support her husband's vision to open a free counseling service in their community. What began as a single farmer’s market stand grew into Auntie Anne’s inc., the world’s largest mall-based pretzel franchise with over 1,000 locations worldwide. Beiler is among an elite group of women who have founded national companies in America, and is one of an even smaller number who have owned an international franchise company.

Behind every success story is a journey. Beiler will present an inspiring look at her herself -- a woman who went from an eighth-grade Amish education to founding Auntie Anne’s, Inc.  She reveals the personal and professional triumphs and defeats that accompanied her while building the world’s largest, mall-based, international pretzel franchise.

The Henry D. Schmidt Lecture Series in Entrepreneurship and Innovation is an initiative designed to stimulate discussion about the connection between a comprehensive, liberal arts education and entrepreneurship; and to empower (or inspire) students, alumni and community members to follow their own path toward creativity, innovation and self-employment.

The Women’s Business Center Organization, an initiative of the J.D. Brown Center for Entrepreneurship, is a group of female business owners and professionals who come together to support one another in a professional setting.