General Catalog 2007-2009
Communication
Communication includes the study of the theories and skills of human communication that comprise the contexts of intrapersonal, interpersonal, small group, public and mass communication. Public Relations combines the application of communication skills with strategic planning abilities.
Baccalaureate degree students may select from three majors within the Communication degree program. Students choosing the Speech Communication major are preparing for careers in education, sales, advertising and business. They also work within health, social and government organizations. The Mass Communication major prepares students for careers in commercial broadcasting or corporate applications of audio and video. Students selecting the Public Relations major are preparing specifically for careers in corporations, not-for-profit organizations, and public relation firms.
Bachelor of Arts Degree in Speech Communication
Requirements For Graduation:
To be eligible for graduation, students majoring in Speech Communication must complete a minimum of 124 credits, achieve a cumulative grade point average of 2.0 or higher, satisfy the College’s residency requirements, and satisfactorily complete the General Education Requirements of the College. Courses used to complete general education requirements may not be taken on a pass/fail basis, and credits earned in WRT100 may not be applied to degree requirements.
In addition, students majoring in Speech Communication must earn a grade of 2.0 or higher in all courses taken in the major.
The required courses for the Speech Communication major are:
Communication Theory (CM206)
Rhetoric and Public Address (CM207)
Persuasion (CM327)
Interpersonal Communication (CM329)
Communication Seminar (CM402)
In addition, students are required to select six competency courses from the following offerings:
Public Speaking Practicum (CM100-103-three one-credit courses)
Public Speaking (CM212)
Nonverbal Communication (CM222)
Group Discussion (CM304)
Argumentation and Debate (CM310)
Organizational Communication (CM328)
Special Topics in Communication (CM444)
Communication Internship (CM450, CM451-may apply only three credits)
Any existing writing course in Communication or English
Area Electives:
Students must also complete an area elective requirement by selecting any two communication courses offered within the three majors.
Humanities/Social Science Electives:
Students are required to complete four courses in the humanities or social and behavioral sciences at the 200 level or above. One of these courses must be a literature course.
Free Electives: 25-27 credits
Speech Communication (suggested course sequence)
| Freshman Year | Credits | |
|---|---|---|
| Analytical Reading and Writing | 3 | |
| Information Literacy | 2 | |
| Critical Thinking/Problem Solving in Math | 3 | |
| Area I Distribution Requirement | 3 | |
| Area II Distribution Requirement | 3 | |
| Area III Distribution Requirements | 6-8 | |
| Human Communication or Elective | 3 | |
| Free Elective | 3 | |
| Public Speaking Practicum | 2 | |
| Physical Education | 1 |
|
| 29-31 |
| Sophomore Year | Credits | |
|---|---|---|
| Academic Writing | 3 | |
| Area Elective | 3 | |
| Elective or Human Communication | 3 | |
| Area IV Distribution Requirement | 3 | |
| Area II Distribution Requirement | 3 | |
| Communication Theory | 3 | |
| Rhetoric and Public Address | 3 | |
| Competency Elective | 3 | |
| Area V Distribution Requirements | 6 | |
| Public Speaking Practicum | 1 | |
| Physical Education | 1 |
|
| 32 |
| Junior Year | Credits | |
|---|---|---|
| Area I Distribution Requirement | 3 | |
| Humanities, Social or Behavioral Science Electives | 6 | |
| Competency Courses | 9 | |
| Persuasion | 3 | |
| Interpersonal Communication | 3 | |
| Area Elective | 3 | |
| Free Electives | 6 |
|
| 33 |
| Senior Year | Credits | |
|---|---|---|
| Humanities, Social or Behavioral Science Electives | 6 | |
| Area IV Distribution Requirement | 3 | |
| Free Electives | 6 | |
| Communication Seminar | 3 | |
| Competency Elective | 3 | |
| Free Electives | 9 |
|
| 30 |
Bachelor of Arts Degree in Mass Communication
Requirements For Graduation:
To be eligible for graduation, students majoring in Mass Communication must complete a minimum of 126 credits, achieve a cumulative grade point average of 2.0 or higher, satisfy the College’s residency requirements, and complete the General Education Requirements of the College. Courses used to complete general education requirements may not be taken on a pass/fail basis, and credits earned in WRT100 may not be applied to degree requirements.
In addition, students majoring in Mass Communication must earn a grade of 2.0 or higher in all courses taken in the major.
The required courses for the Mass Communication major are:
Performance I (CM120)
Radio Practicum I (CM132)
Communication Theory (CM206)
Mass Communication (CM211)
Audio Production (CM226)
Video Production I (CM242)
Media Writing (CM332)
News Writing and Production (CM340)
Video Production II (CM341)
Media Management (CM410)
Media Laws and Ethics (CM434)
Support Courses:
Section I (Choose 2)
Performance II (CM320)
Non-Linear Editing (CM330)
Broadcast Portfolio I (CM333)
Electronic News Reporting (CM355)
Advanced Production (CM431)
Section II (Choose 1)
Broadcast Portfolio II (CM433)
Special Topics (CM444)
Internship (3 credits only) (CM450-451)
Independent Study
Area Electives:
Students must also complete an area elective requirement by selecting any two communication courses offered within the three majors.
Required Visual Communication Courses:
Choose 18 credits from the following:
Intro to Art Appreciation (ART101)
Concepts of Design (ART110)
Concepts of Computer Graphics (ART134)
Survey of Western Art I or II (ART204 or 205)
Drawing I (ART215)
Photography I (ART245)
Digital Photography (ART246)
Drawing II (ART265)
Free Electives: 20 credits
Mass Communication (suggested course sequence)
| Freshman Year | Credits | |
|---|---|---|
| Analytical Reading and Writing | 3 | |
| Information Literacy | 2 | |
| Critical Thinking/Problem Solving in Math | 3 | |
| Area II Distribution Requirement | 3 | |
| Area III Distribution Requirements | 6-8 | |
| Human Communication or Elective | 3 | |
| Free Elective | 3 | |
| Radio Practicum | 1 | |
| Physical Education | 1 | |
| Performance I | 3 | |
| Visual Communication Course | 3 |
|
| 31 |
| Sophomore Year | Credits | |
|---|---|---|
| Academic Writing | 3 | |
| Area Elective | 3 | |
| Elective or Human Communication | 3 | |
| Area IV Distribution Requirement | 3 | |
| Area II Distribution Requirement | 3 | |
| Communication Theory | 3 | |
| Mass Communication | 3 | |
| Audio Production | 3 | |
| Area V Distribution Requirements | 6 | |
| Physical Education | 1 | |
| Visual Communication Course | 3 |
|
| 34 |
| Junior Year | Credits | |
|---|---|---|
| Support Courses in Major | 9 | |
| Video Production I | 4 | |
| Area Elective | 3 | |
| Free Electives | 8 | |
| Broadcast Media Writing | 3 | |
| News Writing/Production | 3 | |
| Video Production II | 4 |
|
| 34 |
| Senior Year | Credits | |
|---|---|---|
| Area IV Distribution Requirement | 3 | |
| Media Management | 3 | |
| Media Laws and Ethics | 3 | |
| Free Electives | 6 | |
| Visual Communication Courses | 12 |
|
| 27 |
Bachelor of Arts Degree in Public Relations
Requirements For Graduation:
To be eligible for graduation, students majoring in Public Relations must complete a minimum of 124 credits, achieve a cumulative grade point average of 2.0 or higher, satisfy the College’s residency requirements, and complete the General Education Requirements of the College. Courses used to complete general education requirements may not be taken on a pass/fail basis, and credits earned in WRT100 may not be applied to degree requirements.
In addition, students majoring in Public Relations must earn a grade of 2.0 or higher in all courses taken in the major.
The required courses for the Public Relations major are:
Communication Theory (CM206)
Introduction to Public Relations (CM221)
Print Media Writing (CM271)
Writing for Public Relations (CM321)
Persuasion (CM327)
Public Relations Planning (CM415)
Public Relations Campaigns (CM421)
Media Law and Ethics (CM434)
Support Courses:
In addition, students are required to select five support courses from the following offerings.
Mass Communication (CM211)
Public Speaking (CM212)
Group Discussion (CM304)
Media Relations (CM322)
Publications Editing and Design (CM323)
Organizational Communication (CM328)
Interpersonal Communication (CM329)
Communication Seminar (CM402)
Crisis Communications Management (CM423)
Communication Internship (CM450, 451)
Principles of Marketing (MKT200)
Area Electives:
Students must also complete an area elective requirement by selecting one communication course offered within the three majors.
Humanities/Social Science Electives:
Students must complete four courses in the humanities or social and behavioral sciences at the 200 level or above. One of these courses must be a literature course.
Free Electives: 22-24 credits
Public Relations (suggested course sequence)
| Freshman Year | Credits | |
|---|---|---|
| Analytical Reading and Writing | 3 | |
| Information Literacy | 2 | |
| Critical Thinking/Problem Solving in Math | 3 | |
| Area I Distribution Requirement | 3 | |
| Area II Distribution Requirement | 3 | |
| Area III Distribution Requirements | 6-8 | |
| Human Communication or Elective | 3 | |
| Free Electives | 6 | |
| Physical Education | 1 |
|
| 30-32 |
| Sophomore Year | Credits | |
|---|---|---|
| Academic Writing | 3 | |
| Area Elective | 3 | |
| Print Media Writing | 3 | |
| Area IV Distribution Requirement | 3 | |
| Area II Distribution Requirement | 3 | |
| Communication Theory | 3 | |
| Introduction to Public Relations | 3 | |
| Area V Distribution Requirements | 6 | |
| Physical Education | 1 | |
| Free Elective | 3 |
|
| 31 |
| Junior Year | Credits | |
|---|---|---|
| Area I Distribution Requirement | 3 | |
| Humanities, Social or Behavioral Science Electives | 6 | |
| Support Courses | 9 | |
| Persuasion | 3 | |
| Writing for Public Relations | 3 | |
| Area Elective | 3 | |
| Free Electives | 6 |
|
| 33 |
| Senior Year | Credits | |
|---|---|---|
| Humanities, Social or Behavioral Science Electives | 6 | |
| Area IV Distribution Requirement | 3 | |
| Support Course | 3 | |
| Public Relations Planning | 3 | |
| Public Relations Campaigns | 3 | |
| Media Laws and Ethics | 3 | |
| Free Electives | 9 |
|
| 30 |
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