Academics |
General Catalog 2007-2009Communication CM100, CM101, CM102, CM103 Public Speaking Practicum Fall-Spring Semesters Directed experiences in verbal and nonverbal communication, performance, listening, and other special topics. Credit is given for speeches made in the community, on campus, and/or with the forensics team at intercollegiate competitions. 1 credit hour per semester up to 4. CM104 Human Communication Fall-Spring Semester An introduction to the dynamics of human communication. This course addresses communication needs in one’s professional and personal life. In order to meet this goal, introduction to Human Communication focuses on (1) effective communication behaviors when speaking to another person, (2) communicating effectively when making decisions in a group setting, and (3) speaking effectively to an audience. Speaking, listening and writing critically are expected in all course activities. 3 credit hours. CM120 Broadcast Performance I Fall-Spring Semesters The intent of this course is to introduce the student to the fundamental elements necessary to perform in an audio or video production. Special emphasis is placed upon development of the voice and camera presence. Students are expected to learn basic announcing techniques and appropriate bearing and movement before the camera. Students can expect to learn different techniques used to perform in a variety of program formats, including news, talk, interviews, promotional spots, advertising and public service announcements. 3 credit hours. CM132, CM133, CM134, CM135 Radio Practicum Fall-Spring Semesters An opportunity to participate in the various activities of an on-air radio station, including announcing, news gathering and presentation, programming, copy writing, and CD, MP3 and record library activities. 1 credit hour per semester, up to 4. CM150 Beginning Sign Language Fall-Spring Semesters An introduction to American Sign Language, including the manual alphabet, an introduction to deaf culture, basic signs, and the history and place of signed communication in society. 1 credit hour. CM206 Communication Theory Fall-Spring Semesters An introduction to the most important theories and principles of communication. Students learn to appreciate the use of theory and its application to a wide variety of communication contexts and behaviors. Prerequisite: CM104 or taken concurrently with CM104. 3 credit hours. CM207 Rhetoric and Public Address Spring Semester The study and research of the theoretical, philosophical and historical bases of rhetorical theory from the ancient Greeks and Romans through the present day. Emphasis will be placed on rhetoric as a practical art (public address) and as scholarly pursuit (rhetorical criticism). Students will evaluate contemporary speeches applying developed skills. 3 credit hours. CM211 Mass Communication Fall-Spring Semesters A survey of the theories, technologies, industries, and practice of Mass Communication. Included is an examination of the media as an institution of both popular culture and art, as well as the development of critical evaluation skills necessary for understanding the effects of mass communication on society. 3 credit hours. CM212 Public Speaking Spring Semester A study of public speaking, through theory and performance, with emphasis on audience analysis and the rhetorical situation. Organization, content, style, and delivery will be studied. Prerequisite: CM104. 3 credit hours. CM221 Introduction to Public Relations Fall-Spring Semesters
This course examines theory, strategies, and
ethics used in the practice of public relations. Students focus on
research, planning, audience reach, and evaluation of public
relations in corporate, governmental, educational, and
international settings. Students are introduced to written,
spoken, and visual communication techniques. Students are evaluated
by exams, case studies, and a paper exploring an area of public
relations. 3 credit hours. CM222 Nonverbal Communication Fall Semester-Odd years This course will identify and discuss the primary categories of nonverbal communication behavior utilized in daily communication activities. Material will be applied to a variety of common communication contexts, i.e. interpersonal, business, and academic relationships. 3 credit hours. CM226 Audio Production Fall-Spring Semesters Audio Production I is an introductory course to the technology utilized in audio production and audio recording. Students will receive instruction in studio/control room recording techniques (i.e. acoustics, analog audio mixers, connectivity, microphone design/ placement, and storage devices). Students will learn the process of recording live talent using digital technologies. Students are expected to produce professional quality audio projects. Application of audio production to radio and television broadcasting will also be discussed. 3 credit hours. CM231 Radio Production Fall-Spring Semester Theory and practice in radio studio production techniques, including operation of studio and control room equipment and remote production techniques. Students produce a variety of program material. Prerequisite: CM226. 3 credit hours. 3 hour practicum CM242 Video Production I Fall-Spring Semesters A study of the practical and aesthetic facts in basic video production, including the operation of cameras, lighting, performance, studio functions, editing, and electronic field production. Industry opportunities and practices are also addressed. Prerequisite: CM226. 4 credit hours. 4 hours practicum CM250 Advanced Sign Language Fall-Spring Semesters A more intensive examination of the linguistics of signed languages and deaf culture and an emphasis on receptive language skills and increased vocabulary. Prerequisite: CM150. 1 credit hour. CM271 Print Media Writing Fall-Spring Semesters
This course provides an overview of the theory
and practice of gathering, writing, and editing material for the
media, including news stories and other types of articles used by
the media. Students will learn journalistic style and
contemporary media writing formats. In addition, the course will
include legal and ethical considerations as well as
responsibilities of journalists. 3 credit hours. CM304 Group Discussion Fall Semester-Even years A study of the theories and skills associated with group decision making and problem solving. Students will learn the elements of participation and leadership, and will develop an understanding of how groups operate. 3 credit hours. CM310 Argumentation and Debate Fall Semester-Even Years An examination of traditional and contemporary theories of argumentation and debate including methods of reasoning in argumentation, issue analysis, and the strategy and tactics of case construction. Students will participate in debates. 3 credit hours. CM320 Broadcast Performance II Spring Semester An upper level course designed to develop the talent of the student seriously considering a career in professional audio or video performance. This course will focus on development of a recognizable and believable persona appropriate for most of the formats common to radio and television. Extensive attention is given to voice, movement, appearance, and camera/microphone presence. The course also focuses on development of a professional audition portfolio for audio and/or video. Prerequisites: CM120, CM226, CM231, CM242 3 credit hours. CM321 Writing for Public Relations Fall-Spring Semesters This course is designed to develop knowledge, skill, and abilities in the production of public relations materials for print, broadcast, and web-based media. Students are required to produce a portfolio of written materials, which may include media kits, brochures, releases, fact sheets, backgrounders, newsletters, feature articles, speeches, and public service announcements. Students are evaluated by exams and the quality of their written work. Prerequisites: CM221 and CM271. 3 credit hours. CM322 Media Relations Spring Semester This course offers knowledge and skills in understanding local, regional, national, and international media needs, function, and demands; theories and methods in developing news; pitching stories, facilitating and accommodating media in news conference, briefing, and on-scene locations. Course will involve developing of media list matrix; coverage planning; sequential time planning, video news release development, production and satellite distribution; on-scene staging, pool coverage, web-based media support, coverage measurement and cost-benefit analysis, audience analysis. Prerequisites: CM221 and CM321. 3 credit hours. CM323 Publications Editing and Design Spring Semester This course will offer students the opportunity to learn and apply editing and design techniques to organizational publications. Students will learn to conceptualize, create and design public relations materials for a variety of printed media to reach target audiences. Students will use appropriate desktop publishing software. While prior knowledge of publishing software is not necessary, students should have sufficient familiarity with computers to quickly learn how to use the software. Prerequisite: CM321 3 credit hours. CM327 Persuasion Fall Semester A study of the history and theory of persuasion. Course content includes a critical examination of the elements of persuasion, how persuasion functions in society, and the effects of communication contexts upon the structure of the persuasive message. Prerequisite: CM206. 3 credit hours. CM328 Organizational Communication Spring Semester-Odd years An examination of how communication functions within an organizational setting. Course content focuses on the theories, flow, purpose and media used by organizations to communicate. Attention is also given to the methods by which organizational communication is evaluated. Prerequisite: CM206. 3 credit hours. CM329 Interpersonal Communication Spring Semester Students will combine current theories of interpersonal communication and related concepts and apply these to daily interpersonal interactions with friends, family, peers and coworkers. Prerequisite: CM206. 3 credit hours. CM330 Nonlinear Editing Fall Semester This course is a study of nonlinear editing techniques used in the television and video industries. Primarily concerned with the editing process in so far as it concerns projects, which regardless of the origination format will be finished on a videotape format. Prerequisite: CM341. 3 credit hours. CM332 Broadcast Media Writing Spring Semester The application of creativity in copywriting and production of radio, television commercials, public service announcements, campaigns and programs and promotions for broadcast and web-based platforms. Students concentrate on client need, audience analysis, idea conceptualization, scripting, timing, and production technique integration. Students are responsible for the production of script copy portfolios and spot or program production. Prerequisites: CM226 and CM242. 3 credit hours. CM333 Broadcast Portfolio I Spring Semester Broadcast Portfolio I offers the student the opportunity to obtain practical experience in basic studio and field production of a broadcast quality live and pre-recorded program. Students are responsible for performing most of the tasks involved in programming of this type. Prerequisite: CM242. 3 credit hours. CM336 Audio Production II Fall-Spring Semesters This course is a continuation of Audio Production I, stressing a higher level of technical and aesthetic skills. Instruction focuses on developing the complex skills involved with computer-based audio production and digital audio mixing consoles as it applies to music, radio, and video production. The Federal Communication Commission’s rules and regulations that apply to the practical issues of audio production will also be discussed. Prerequisites: CM226 & CM211 or MUS297. 3 credit hours. CM340 News Writing and Production Fall Semester This intensive studio course introduces students to broadcast journalism, newsgathering, and newscast production. Students are responsible for writing and delivering radio and television news and producing broadcast quality newscasts. Evaluation includes exams, writing and air check samples and production assessment. Prerequisite: CM226 and CM242. 3 credit hours. CM341 Video Production II Fall-Spring Semesters Extensive study of the composition of the visual image, as well as continued instruction in higher level digital video production, broadcast techniques and linear and nonlinear editing. Students apply these advanced aesthetic and technical considerations through a variety of independently produced video projects. Prerequisite: CM242. 4 credit hours. 4 hours practicum. CM355 Radio/TV Reporting Spring Semester This course involves the study and development of skills and style in news reporting, videojournalism, and on-scene and on-set performance. Course grading includes exams, on-camera performance, and assessment of news knowledge, news writing, and editing quality. Prerequisite: CM340. 3 credit hours. CM402 Communication Seminar Fall Semester This capstone course for Public Relations and Speech Communication majors involves an intensive examination of communication theories and concepts through directed research and writing. Students develop skills in qualitative and quantitative research and data analysis. Course evaluation requires successful completion of a formal communication or public relations research project. Prerequisite: The completion of 90 credit hours, including 12 credits in speech or public relations courses. 3 credit hours. CM410 Media Management Fall-Spring Semesters This course explores the duties, tasks and responsibilities of a media manager within a multi-dimensional corporate environment. Issues of staffing, budgeting, production scheduling, equipment acquisition, planned obsolescence and delivery mechanisms will be discussed. Particular emphasis will be placed on planning and managing expanding applications of media technologies throughout the organization. Prerequisite: CM242. 3 credit hours. CM415 Public Relations Planning Fall-Spring Semesters This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Prerequisite: CM221. 3 credit hours. CM421 Public Relations Campaigns Fall-Spring Semesters Students work as agency groups responsible for the development of a public relations campaign for a local client organization. Students are evaluated by exams, assessment of campaigns, and related presentations. Prerequisites: CM321 and CM415. 3 credit hours. CM423 Crisis Communications Management Fall Semesters
This course is designed to help prepare future
public relations managers to plan for and to manage communications
for organizations during a crisis. Topics include: defining and
identifying types of crises, developing communications plans for
crises, defining and understanding the roles of risk management and
issues management, and learning techniques for managing
communications before, during, and after a crisis event. Students
will develop a crisis communication plan. Prerequisite: CM415
3 credit hours. CM426 Audio Production III Fall-Spring Semesters Audio Production III is designed for students with a strong commitment to the study of music recording and production. The course provides an intensive analysis of field and studio recording techniques with an emphasis on multi-track audio production and engineering. Techniques of music production, sound design, and live/field recording are examined. Prerequisites: CM336 & MUS181 & MUS182 & (MUS200 or MUS290). 3 credit hours. CM431 Advanced Production Fall Semester Advanced Production affords students the opportunity to concentrate for a semester on the intensive production of professional quality narrative, documentary, journalistic and/or experimental video projects. Prerequisite: CM341. 3 credit hours. CM433 Broadcast Portfolio II Spring Semester This course offers eligible students practical experience in advanced television studio and field production duties, tasks and responsibilities for the purpose of producing a live and pre-recorded broadcast quality program. Students will assume the roles of above-the-line personnel. Prerequisite: CM341. 3 credit hours. CM434 Media Law and Ethics Fall-Spring Semesters This course examines both the law and ethics of media use as they apply to the concerns of the Public Relations and media professional. Issues covered include privacy, censorship, defamation, obscenity, access to information, false advertising, and media regulations, among others. Prerequisite: CM206. 3 credit hours. CM444 Special Topics in Communication A study of selected themes and issues in communication, such as gender communication, health communication, and political communication patterns. The specific topics may be suggested by faculty members or students. Students may take this course only once. 3 credit hours. CM450, CM451 Communication Internship Planned and supervised work experience in oral or written communications at selected cooperating firms or organizations. Supplementary training conferences, reports and appraisals. Prerequisite: 60 credits completed. 2.5 overall GPA and departmental approval of each student participant’s individual program. 3 credit hours. CM498, CM499 Independent Study An opportunity for the student who wishes to undertake a well-defined research project. While the student conducts work under the guidance of a faculty member of his or her own choosing, the project is carried out in an independent manner without regular class meetings. Effective independent study is characterized by a reduction in formal instruction and an increase in the individual student’s responsibility and initiative in the learning process. Prerequisite: 60 credits completed and 2.5 overall G.P.A.
3 credit hours.
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