General Catalog 2007-2009
Bachelor of Science Degree with a Major in Marketing
The Bachelor of Science Degree with a Major in Marketing is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the department mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, merchandise managers, professional salespeople, retail buyers, retail store managers and sales managers.
Requirements for Graduation:
To be eligible for graduation, students majoring in Marketing must complete a minimum of 124 credits, achieve a cumulative grade point average of 2.0 or higher, and complete the General Education Requirements of the College. Courses used to complete General Education Requirements may not be taken on a pass/fail basis, and credits earned in WRT100 may not be applied to degree requirements.
Students majoring in Marketing must maintain a 2.0 average in the General Business Component Courses, a 2.0 average in the Marketing Component Courses, and successfully complete IFS100 or IFS105 within the first 30 credits at the College. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description section of this catalog for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students graduating with a declared major in Marketing may not simultaneously declare a minor in Marketing.
The required courses for the Marketing Major are:
General Business Component Courses
MAT120 Applied Calculus*
ECO200 Principles of Economics-Macro*
ECO201 Principles of Economics-Micro*
MKT200 Principles of Marketing
ACC220 Financial Accounting
ACC225 Managerial Accounting
MGT250 Principles of Management**
QBA260 Business Statistics I
FIN300 Managerial Finance I
IFS305 Management Information Systems
QBA265 Business Statistics II OR
QBA310 Management Science
BUS345 Business Law I
MGT350 Operations Management**
OBD380 Leadership and Change in Organizations
BUS495 Business Strategy and Policy**
Marketing Component Courses
MKT370 International Marketing**
MKT450 Marketing Research
MKT475 Marketing Policies and Strategies**
Marketing Electives-5 courses
Required Electives-16-18 credits (Twelve of these elective credits must be taken outside of the Department of Business Administration. The remaining electives may be used to complete a minor.)
Marketing (suggested course sequence)
| Freshman Year | Credits | |
|---|---|---|
| Analytical Reading and Writing | 3 | |
| Academic Writing | 3 | |
|
IT Competency Exam OR |
||
| Personal Productivity Computing | 0-3 | |
| Applied Calculus | 3 | |
| Information Literacy | 2 | |
| Area I Distribution Requirement | 3 | |
| Area IV Distribution Requirements | 6 | |
| Area V Distribution Requirements | 6 | |
| Human Communication | 3 | |
| Required Elective | 3 |
|
| 32-35 |
| Sophomore Year | Credits | |
|---|---|---|
| Principles of Economics | 6 | |
| Financial Accounting | 3 | |
| Managerial Accounting | 3 | |
| Business Statistics I | 3 | |
| Principles of Management | 3 | |
| Management Science OR Business Statistics II | 3 | |
| Principles of Marketing | 3 | |
| Marketing Elective | 3 | |
| Area III Distribution Requirement | 3-4 | |
| Physical Education | 1 |
|
| 31-32 |
| Junior Year | Credits | |
|---|---|---|
| Business Law | 3 | |
| Marketing Electives | 9 | |
| International Marketing | 3 | |
| Required Elective | 3 | |
| Management Information Systems | 3 | |
| Operations Management | 3 | |
| Managerial Finance | 3 | |
| Area I Distribution Requirement | 3 | |
| Physical Education | 1 |
|
| 31 |
| Senior Year | Credits | |
|---|---|---|
| Business Strategy and Policy | 3 | |
| Marketing Research | 3 | |
| Marketing Policies & Strategies | 3 | |
| Leadership and Change in Organizations | 3 | |
| Area III Distribution Requirement | 3-4 | |
| Required Electives | 12 | |
| Marketing Elective | 3 |
|
| 30-31 |
Associate of Science Degree Programs
Associate of Science Degree with a Major in Business Administration
The Associate of Science Degree with a Major in Business Administration is viewed as the first step toward a baccalaureate degree in business. Courses in the associate degree program fulfill many of the general business component courses in the baccalaureate programs offered by the Department of Business Administration.
Requirements for Graduation:
To be eligible for graduation, students majoring in Business Administration must complete a minimum of 67 credits, achieve a cumulative grade point average of 2.0 or higher, and complete the General Education Requirements of the College. Courses used to complete general education requirements may not be taken on a pass/fail basis, and credits earned in WRT100 may not be applied to degree requirements. Students majoring in Business Administration must successfully complete IFS100 or IFS105 within the first 30 credits at the College. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description section of this catalog for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.
The required courses for the Business Administration Major are:
General Business Component Courses
ECO200 Principles of Economics-Macro*
ECO201 Principles of Economics-Micro*
ACC220 Financial Accounting
ACC225 Managerial Accounting
MKT200 Principles of Marketing
MGT250 Principles of Management
Business Administration Component Courses
QBA260 Business Statistics I
BUS345 Business Law I
Three Business Electives (A Business Elective is any course offered in the Department of Business Administration with the following prefixes-ACC, BUS, ECO, FIN, IBS, IFS, MGT, MKT, OBD, and QBA.) Before enrolling in a course as a business elective, students must meet the prerequisites and conditions of the course as outlined in the course description.
Required Electives-6 credits
Business Administration (suggested course sequence)
| Freshman Year | Credits | |
|---|---|---|
| Analytical Reading and Writing | 3 | |
| Academic Writing | 3 | |
|
IT Competency Exam OR |
||
| Personal Productivity Computing | 0-3 | |
| Applied Calculus | 3 | |
| Information Literacy | 2 | |
| Human Communication | 3 | |
| Principles of Marketing | 3 | |
| Area I Distribution Requirement | 3 | |
| Area III Distribution Requirement | 3-4 | |
| Area V Distribution Requirement | 3 | |
| Required Electives | 6 |
|
| 32-36 |
| Sophomore Year | Credits | |
|---|---|---|
| Principles of Economics | 6 | |
| Financial Accounting | 3 | |
| Managerial Accounting | 3 | |
| Business Statistics I | 3 | |
| Principles of Management | 3 | |
| Business Law I | 3 | |
| Business Electives | 9 | |
| Area IV Distribution Requirement | 3 | |
| Physical Education | 2 |
|
| 35 |
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