Renee C. Tacka, DBA
Division/Department
Graham School of Business
Associate Professor, Marketing
Meet Renee C. Tacka
Education
- DBA, Wilmington University
- MBA, York College of Pennsylvania
- BS, York College of Pennsylvania
Research Interests
- Consumer Behavior and Impulsivity
- Consumer Decision-Making and Attitude
- Shopper Marketing
- Experiential and Active Learning
Recent Publications
- Tacka, R. (2023). Using gaming applications to teach the Four Ps of Marketing. Business Education Innovation Journal, 15(1), 82-91. http://www.beijournal.com/v152023/v15n1fulltex.html
- Tacka, R. (2022). Quantitative reasoning and its prevalence in a market measurement and analysis business course. Milwaukee, Wisconsin: Marketing Management Association, 51-53. http://www.mmaglobal.org/publications/proceedings-archive/
- Tacka, R. (2021). Impulse consumption and attitude: A study of instant consumable snack food purchases. National Association of Business, Economics, and Technology, State College, PA.
- Tacka, R. C. (2018). Consumer impulsivity and attitude: A quantitative study of instant consumable snack food purchases. [Doctoral dissertation, Wilmington University of Delaware].