Dave Tabachnik ’07 (Astoria, N.Y.), an off-premise channel manager at Jim Beam, used his strong network base to excel in his career.
“The old cliché, ‘it’s not what you know, it’s who you know,’ could not be more true in the marketing and sales industry,” he said.
As a marketing major at York, he was able to use all of the resources and volunteer opportunities, such as Students in Free Enterprise and the American Marketing Association, to gain a network that helped him with his future.
“These organizations and extracurricular activities allowed me to network with a variety of professionals in my industry that I otherwise would not have been exposed to,” Dave said.
Dave also had an internship at Country Meadows Retirement Community before his senior year.
“It was during this internship where I learned the art of cold calling and presenting that allowed me to have major success in my first job out of college at WFAN Sports Radio 66 in New York,” he said.
As an account executive in New York, he was responsible for advertising sales for on-air, online and on-site marketing. After one year, he transferred to Baltimore to continue working for WFAN’s parent company, CBS radio. After three years in Baltimore, he moved back to New York to work for Jim Beam.
“Jim Beam was a client of mine through the radio world, and I became fascinated by the spirit industry and the way Jim Beam is run,” he said. “My greatest career accomplishment so far has been landing more than $300,000 of new business sales during my time at WFAN, which included Jim Beam.”
While at York, Dave learned invaluable business lessons that he has carried with him throughout his young, accomplished career.
“Do not stop networking,” he reminded students. “People notice hard work, and you always want to be one step ahead."
By Megan Davitt '12, Office of Communications intern
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