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Spring on the York College campus

Michael T. Mudrick, Ph.D.

Education

  • University of Connecticut (Ph.D.)
  • University of Connecticut (M.A.)
  • Temple University (B.A.)

Courses

  • Public & Media Relations in Sport
  • Sport Marketing
  • Communication in Sport
  • Sport Finance
  • Sales & Ticket Operations in Sport

Research Interests

  • Sport media
  • Sport consumer behavior
  • Gender issues in sport

Honors

  • Best Paper, 2014 Sport Marketing Association Conference
  • University of Connecticut Teaching Excellence (2013, 2014, 2015)

Recent Publications

  • Mudrick, M., Burton, L.J., & Lin, C. (in press). Pervasively offside: An examination of sexism, stereotypes and sportcaster credibility. Communication & Sport
  • Mudrick, M. & Lin, C. (in press). Looking on from the sideline: Perceived role congruity of female sports journalists. Journal of Sports Media
  • Davies, M., & Mudrick, M. (2017). Brand management in a niche sport: A case study of an LPGA golfer's use of Instagram. Global Sport Business Journal, 5 (1),1-22.
  • Mudrick, M., Miller, M. & Atkin, D.J. (2016). The influence of social media on fan reactionary behavior. Telematics & Informatics, 33, 896-803

Service

  • Reviewer, Journal of Intercollegiate Sport
  • Co-Advisor, York College of Pennsylvania Sport Management Student Association
  • York College of Pennsylvania Academic Long Range Planning Committee

Experience

  • Media & Marketing Assistant, Travelers Championship
  • Assistant Editor, Rivals.com network
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