Public Relations Facts at a Glance

Career Outlook:

Employment is projected to increase faster than average; keen competition is expected for entry-level jobs.

Areas of practice:

  • Large and small corporations
  • Not-for-profit organizations
  • Public relations firms

Public relations functions:

Beginning level:

  • Media relations
  • Employee/member relations
  • Community relations
  • Development, fundraising
  • Special events
  • Marketing communications

Advanced level:

  • Counseling management
  • Issues management
  • Crisis communication
  • Financial/investor relations

Entry-level skills required:

  • Writing
  • Speaking
  • Visual design (in some instances)

Educational preparation:

  • Strong liberal arts foundation
  • Concentration of public relations and other communication courses
  • Supporting courses (minor, electives to develop areas of interest)