Marketing Major

Marketing is a dynamic process by which individuals and organizations strive to anticipate and satisfy consumer and business customer needs and wants. In free enterprise, this is accomplished through marketing research, product planning and pricing, promotion and distribution. These marketing mix decisions are made in light of today's and tomorrow's changing environment including the economy, ecology, ethics, technology, culture, lifestyle, the global market and competition. At York College, one of the top marketing schools in Pennsylvania, our majors develop an understanding of the concepts, functions and institutions of marketing, an appreciation of consumer orientation, insight into the business-to-business market and the ability to analyze marketing problems and formulate marketing policies.

Careers in Marketing

The wide range of marketing courses and electives offered to Marketing majors mirrors the wide range of occupations open to the professional marketer.

Positions include:

  • Advertising Copywriters
  • Product and Brand Managers
  • Fashion Marketers
  • Global Marketing Strategists
  • Hospitality Industry Marketers
  • Internet Promotion Managers
  • Logistic Managers
  • Market Researchers
  • Product Development Specialists
  • Merchandise Managers
  • Retail Buyers
  • Sales Managers
  • Tourism Developers

Professionalism is...

  

Rebecca Dippel "is being in the right place, at the right time...and being prepared."

 

 

 


Rebecca Dippel,

Senior

  

 

Learn more about all things professional at York College.

 

Institute for Quality

The Institute for Quality at York College contributes to the economic vitality of organizations in the region by leveraging York College talent - faculty and emerging young professionals - to advance quality.

Learn more about IQ.

Earn a Bachelor's and your MBA ...

... in as little as five years. The MBA Dual Degree Program can give you an invaluable edge in the job market.