Faculty Bio

JefreyWoodallBusiness

Jefrey Woodall, D.B.A.


Assistant Professor of Marketing

Chair, Graham School of Business

Education

  • B.S. Management, Southern New Hampshire University (1995)
  • M.B.A., York College of Pennsylvania (1999)
  • D.B.A., Marketing, Argosy University (2009)

Credentials

  • Sam Wallton Fellow - York College Enactus
  • PCM, Professional Certified Marketer (AMA) (2011)
  • Advanced Professional Graduate Certificate - Management (2008)

Courses

  • Promotional Strategy (MBA)
  • Marketing Policy and Strategy
  • Principles of Marketing
  • Marketing Research
  • Business Marketing

Research Interests

  • Consumer Behavior
  • Loyalty Programs
  • Non-Profit Marketing
  • Organizational Change

Honors

  • Kaufman Foundation Grant - Marketing & Entrepreneurship Global Symposium (Boston, 2013)
  • Advisory Board: Byrnes Health Education Center; Junior League of York
  • McGraw Hill: Book reviewer for two Marketing texts

Recent Publications

  • Woodall, J., Azriel, J.A., and Patnode, G. (2011) York's Best Ice Cream: Building a Regional Brand. Research at the Entrepreneurship/Marketing Interface (pps 6-17)
  • Woodall, J. (2009) Does Loyalty Drive Success: A Study of the Behaviors that Influence Consumer Purchase Decisions. Dissertation, Argosy University, ISBN 9781109513684
  • Woodall, J.R. (2007). Models describing loyalty and the apparent mismatch between the marketer and the consumer. Conference proceedings from Northeast Association of Business Economics, and Technology. State College, PA.
  • Woodall, J.R. (2005). Customer loyalty programs: Impacts on business and the consumer. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA.
  • Woodall, J.R. (2005). When Downsizing Fails. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA

Recent Presentations

  • Woodall, J.R.& Azriel, J. (2013). An intersection of the factors of loyalty and entrepreneurship. Global Symposium for Marketing and Entrepreneurship. Boston, MA.
  • Woodall, J.R., Meisenhelter, C., Meisenhelter, M., O’Donnell, M., & Aust, T. (2012). Playing nice. Academy of Business Educators Conference. Charleston, S.C.
  • Woodall. J/R/, Azriel, J., & Patnode, G. (2010). York’s best ice cream company: Building a regional brand. Global Symposium for Marketing and Entrepreneurship. Boston, MA.
  • Entrepreneurship Conference - Featured speaker on common myths about small business and entrepreneurship. Sponsored by Central Penn and York College (2013)
  • Entrepreneurship Summit • Featured speaker on Loyalty and Consumer Behavior at YCP event (2011)

Service

  • Enactus National Faculty Advisory Council
  • York County Financial Literacy Council.
  • General Education Reform Committee, York College of Pennsylvania.
  • York College ExCel Speaker on college organization brandoing.
  • Sales and Marketing Committee, Byrnes Health Education Center.

Experience

  • P&G 21 years in sales and marketing roles. Last role was the North American Manager of data and tools for Consumer data with the Nielsen Company.
  • 4 years working for Manufacturers Rep Agency selling HABA products to all classes of trade in NJ, PA. DE
  • 5 years working in small business as Regional Manager for a specialty rack jobber
  • 5 years working in Retail Management