Faculty Bio

LewSmallBusiness

Lewis F. Small


Assistant Professor of Marketing

Education

  • B.A., Ursinus College (1978)
  • M.B.A., University of Pittsburgh (1979)

Courses

  • Advertising
  • Fashion Marketing
  • Hospitality Marketing
  • Tourism Marketing
  • Marketing Policy and Strategy

Research Interests

  • Shoestring Entrepreneurship
  • Viral Marketing
  • Trend Marketing