Faculty Bio

JefreyWoodallBusiness

Jefrey Woodall, D.B.A.


Assistant Professor of Marketing

Coordinator of Business Administration and Marketing Programs

Education

  • B.S. Management, Southern New Hampshire University (1995)
  • M.B.A., York College of Pennsylvania (1999)
  • D.B.A., Marketing, Argosy University (2009)

Credentials

  • Lead Sam Walton Fellow
  • York College SIFE
  • Advanced Professional Graduate Certificate - Management (2008)
  • PCM, Professional Certified Marketer (AMA) (2011)

Courses

  • Marketing
  • International Marketing
  • Business Marketing
  • Marketing Research
  • Promotional Strategy (MBA)

Research Interests

  • Consumer Behavior
  • Loyalty Programs
  • Non-Profit Marketing
  • Organizational Change

Recent Publications

  • Woodall, J., Azriel, J.A., and Patnode, G. (2011) York's Best Ice Cream: Building a Regional Brand. Research at the Entrepreneurship/Marketing Interface (pps 6-17)
  • Woodall, J. (2009) Does Loyalty Drive Success: A Study of the Behaviors that Influence Consumer Purchase Decisions. Dissertation, Argosy University, ISBN 9781109513684

Recent Presentations

  • SIFE Regional Conference (2011) Philadelphia, PA.
  • Marketing and Entrepreneurship Conference, Boston, MA., (2010) York's Best Ice Cream: Building a Regional Brand.
  • Small Business Summit (2011), Baltimore, MD.
  • Entrepreneurship Symposium (2011), York PA.

Service

  • Sales and Marketing Committee, Susan Byrnes Health Center.
  • York County Financial Literacy Council.
  • General Education Reform Committee, York College of Pennsylvania.