Faculty Bio

GerryPatnodeBusiness

Gerald R. Patnode, Ed.D.


Assistant Professor of Marketing

Chair, Department of Business

Education

  • B.S. Business, Old Dominion University (1968)
  • M.B.A., State Colelges and University of Maryland (1975)
  • M.S. Marketing/Economics, Temple University
  • Ed.D. Leadership and Change, Fielding University

Credentials

  • CME, Certified Marketing Executive, Sales and Marketing Executives International
  • Sam Walton Fellow
  • York College SIFE

Courses

  • Entrepreneurship
  • Business Policy and Strategy
  • Marketing
  • Innovation and Creativity

Research Interests

  • Strategic and Decision Processes
  • Leadership Development

Honors

  • Who's Who in America, 2001-2011
  • Distinguished Service Award, Active Corps of Executive Volunteers, U.S. Small Busienss Administration

Recent Publications

  • Azriel, J.A., Woodall, J.F., and Patnode G. (2010) Approaches to Entrepreneurial Branding based on the case "York's Best Ice Cream." Journal of Marketing & Entrepreneurship, Wales, U.K.
  • Azriel, J.A., Woodall, J.F., and Patnode, G. (2010) "York's Best Ice Cream: A Study in Brand Development." International Symposium on Entrepreneurship, Boston, MA.
  • Patnode, Gerald (July 2004) "Behaviors in Political Leadership" Proceedings: Symposium on Grounded Theory Research, Washington, DC.
  • Patnode, Gerald (2010) Shoring-Up: A Grounded Theory of Process in Political Leadership, Lambert Academic Publishing, Saarbrucken, Germany.
  • Patnode, Gerald (2009) Leadership for Community Action, Author House Publishing, Indiannapolis, IN.

Service

  • Advisory Board Member, Downtown Inc. Economic Development
  • Marketing and Programs Committees, York Economic Alliance and Chamber
  • Rotary Club of York
  • Friends of the York Market
  • Advisory Board, J.D. Brown Center for Entrepreneurship