Management / Marketing

General Information
Management is the process through which work is accomplished with and by the human resources in organizations. Broadly, it encompasses the major functions of setting organizational objectives and developing plans, organizing work, allocating resources, directing and leading others, and evaluating the outcomes of managerial efforts. The courses offered in the management area encompass all of these functions, and management majors will take at least a basic introductory course that covers each function. The management major allows students to choose a minor in Human Resources, Entrepreneurial Studies, or Operations Research. Students who do not choose a minor may pursue courses within the management area that fit their personal academic and career goals.

Marketing is a dynamic process by which individuals and organizations strive to anticipate and satisfy consumer and business customer needs and wants. In a free enterprise, freedom of choice society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling), and distribution. These marketing mix decisions are made in light of today's and tomorrow's changing environment including the economy, ecology, ethics, technology, culture, lifestyle, the global market, and competition. The marketing major develops an understanding of the concepts, functions, and institutions of marketing, an appreciation of consumer orientation, insight into the B2B market, and the ability to analyze marketing problems and formulate marketing policies.

Required Courses: Management
Required Courses: Marketing
Department of Business Administration

Career Opportunities
Management majors have diverse career opportunities available to them. They are well-prepared to enter corporate management training programs in banking, manufacturing, and retail management. Majors are also qualified for entry-level management positions in service organizations such as hospitals, nursing homes, large medical and legal practices, and nonprofit organizations. More specific opportunities are available to those students who pursue the various management minors. For example, students with a Human Resource Management minor are qualified for jobs dealing with employee recruitment, training, compensation and benefit administration, and labor relations. The Operations minor is useful for careers in direct supervision, purchasing, logistics, inventory management, and quality management. Students who aspire to develop or operate their own business enterprises will find that the minor in Entrepreneurship Studies will provide them with the skills and knowledge that are crucial to successful small business operation.

The Marketing major is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the department mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, product & brand managers, fashion marketers, global marketing strategists, hospitality industry marketers, internet merchandisers, internet promotion managers, logistic managers, market analysts, market researchers, product development specialists, merchandise managers, professional salespeople, resort marketers, retail buyers, retail store managers, sales managers. and tourism developers.

Objectives
The mission of the Management and Marketing areas is to develop and promote effective management and marketing practices on the part of its graduates. This is achieved through the following objectives:

Provide the educational foundation in management theory and practice necessary to the effective and efficient operation of both manufacturing and service organizations.
Teach students how to determine the needs and wants of target markets within the consumer and industrial sectors.
Provide classroom experiences that help students develop their problem-solving and decision-making abilities.
Provide opportunities for students to develop and enhance their human resource skills and leadership capability.
Provide course assignments that help students to develop both written and oral communication skills.

Special Facilities
The campus is continually enhancing its campus-wide network to include computer access to an ever increasing number of resources. There are many open computer labs each comprised of 25 to 30 networked computers. The network has access to mainframe and minicomputers as well as direct Internet access. A wide variety of software is available for student use.

Special Opportunities
Business students regularly participate in internship opportunities. The following is a brief list of some of the organizations that have hosted our students:

Bob Evans Inc.
Crispus Attucks
Dentsply International
Glatfelter Insurance
Graham Packaging
Harley-Davidson, Inc.
Lincoln Intermediate Unit
Martins Chips
Memorial Hospital
Osram Sylvania
P. H. Glatfelter
R. H. Sheppard
Starbucks
Susquehanna Broadcasting
Voith Hydro
Wolfgang Candy
York Container Corporation
York County Chamber of Commerce
York Hospital
York International

There are several student organizations dedicated to business students:

SIFE - Students in Free Enterprise
Society for Human Resource Management
American Marketing Association, Student Chapter
Sigma Iota Epsilon (national management honorary and professional fraternity)

The York College Five-Year MBA Program provides a unique opportunity for management and marketing students to receive both a Baccalaureate and a Master of Business Administration Degree within five years. This dual degree program will give you a valuable "edge" in the job market through your familiarity with advanced theoretical perspectives along with a solid bachelor's level foundation. That is a combination that will be highly valued in tomorrow's business environment.

Additional Comments
The York College Department of Business Administration is accredited by:

The Association of Collegiate Business Schools and Programs

The York College Department of Business Administration is a member of the following organizations:

The Middle Atlantic Association of Colleges of Business
The Pennsylvania Association of Graduate Schools
Epsilon Omega Chapter of Sigma Iota Epsilon, the National Management Honorary and Professional Fraternity

Contacts
For more information about business programs of the Department of Business Administration, you may call the department office at (717) 815-1423, or the following program coordinators. Campus visits are encouraged, and a faculty member from your area of interest will be your host. Our business faculty extend an open invitation to sit in on a class while you are on campus.

Prof. Brad Geiger
Management Coordinator
(717) 815-6478, email bgeiger@ycp.edu

Prof. Lewis Small
Marketing Coordinator
(717) 815-1494, email lsmall@ycp.edu

Dr. Mary Meisenhelter
Chair, Department of Business
(717) 815-1277, email mmeisneh@ycp.edu

Julie Sterner
Department Office
(717) 815-1423, email jsterner@ycp.edu

Alumni Record
The following is a list of companies who have hired recent York College Management and Marketing majors:

Alliance Marketing Princeton eCom
Bausch & Lomb
Bell Atlantic
Blue Cross/ Blue Shield
Boise Cascade
Brown-Foreman Corporation
Campbell Soup Company
CBS Television
Corning
DA Technology
Dean Witter Reynolds
Delta Airlines
Dentsply International
Diamond Credit Union
Digital Systems Corporation
Doubleday Direct
Dunn & Bradstreet
Dupont
Federal Bureau of Investigation
General Electric
General Motors
Giant Foods, Inc.
Graham Packaging
Harley-Davidson, Inc.
HersheyPark
Hyatt Hotels
IBM
J.C. Penny Co.
Johnson & Johnson
Kellogg Co.
Legg Mason Wood Walker
Liberty Mutual Insurance
McCormick Spice
Merrill Lynch
Mobil Oil
Montauk Financial Group
Motorola
Nabisco
Noxell Corp.
Oppenheimer Funds, Inc.
Paine Weber
R. H. Sheppard Co.
Rockwell International
S. Grumbacher & Sons
Sheridan Press
SKF Industries
Starbucks
Susquehanna Broadcasting
Teledyne Readco
Verizon
Voith-Siemens
Walt Disney World
WellSpan Health Systems
Wyeth-Ayerst Research
Xerox Corporation

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	Management / Marketing General Information Management is the process through which work is accomplished with and by the human resources in organizations. Broadly, it encompasses the major functions of setting organizational objectives and developing plans, organizing work, allocating resources, directing and leading others, and evaluating the outcomes of managerial efforts. The courses offered in the management area encompass all of these functions, and management majors will take at least a basic introductory course that covers each function. The management major allows students to choose a minor in Human Resources, Entrepreneurial Studies, or Operations Research. Students who do not choose a minor may pursue courses within the management area that fit their personal academic and career goals. Marketing is a dynamic process by which individuals and organizations strive to anticipate and satisfy consumer and business customer needs and wants. In a free enterprise, freedom of choice society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling), and distribution. These marketing mix decisions are made in light of today's and tomorrow's changing environment including the economy, ecology, ethics, technology, culture, lifestyle, the global market, and competition. The marketing major develops an understanding of the concepts, functions, and institutions of marketing, an appreciation of consumer orientation, insight into the B2B market, and the ability to analyze marketing problems and formulate marketing policies. Required Courses: Management Required Courses: Marketing Department of Business Administration Career Opportunities Management majors have diverse career opportunities available to them. They are well-prepared to enter corporate management training programs in banking, manufacturing, and retail management. Majors are also qualified for entry-level management positions in service organizations such as hospitals, nursing homes, large medical and legal practices, and nonprofit organizations. More specific opportunities are available to those students who pursue the various management minors. For example, students with a Human Resource Management minor are qualified for jobs dealing with employee recruitment, training, compensation and benefit administration, and labor relations. The Operations minor is useful for careers in direct supervision, purchasing, logistics, inventory management, and quality management. Students who aspire to develop or operate their own business enterprises will find that the minor in Entrepreneurship Studies will provide them with the skills and knowledge that are crucial to successful small business operation. The Marketing major is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the department mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, product & brand managers, fashion marketers, global marketing strategists, hospitality industry marketers, internet merchandisers, internet promotion managers, logistic managers, market analysts, market researchers, product development specialists, merchandise managers, professional salespeople, resort marketers, retail buyers, retail store managers, sales managers. and tourism developers. Objectives The mission of the Management and Marketing areas is to develop and promote effective management and marketing practices on the part of its graduates. This is achieved through the following objectives: Provide the educational foundation in management theory and practice necessary to the effective and efficient operation of both manufacturing and service organizations. Teach students how to determine the needs and wants of target markets within the consumer and industrial sectors. Provide classroom experiences that help students develop their problem-solving and decision-making abilities. Provide opportunities for students to develop and enhance their human resource skills and leadership capability. Provide course assignments that help students to develop both written and oral communication skills. Special Facilities The campus is continually enhancing its campus-wide network to include computer access to an ever increasing number of resources. There are many open computer labs each comprised of 25 to 30 networked computers. The network has access to mainframe and minicomputers as well as direct Internet access. A wide variety of software is available for student use. Special Opportunities Business students regularly participate in internship opportunities. The following is a brief list of some of the organizations that have hosted our students: Bob Evans Inc. Crispus Attucks Dentsply International Glatfelter Insurance Graham Packaging Harley-Davidson, Inc. Lincoln Intermediate Unit Martins Chips Memorial Hospital Osram Sylvania P. H. Glatfelter R. H. Sheppard Starbucks Susquehanna Broadcasting Voith Hydro Wolfgang Candy York Container Corporation York County Chamber of Commerce York Hospital York International There are several student organizations dedicated to business students: SIFE - Students in Free Enterprise Society for Human Resource Management American Marketing Association, Student Chapter Sigma Iota Epsilon (national management honorary and professional fraternity) The York College Five-Year MBA Program provides a unique opportunity for management and marketing students to receive both a Baccalaureate and a Master of Business Administration Degree within five years. This dual degree program will give you a valuable "edge" in the job market through your familiarity with advanced theoretical perspectives along with a solid bachelor's level foundation. That is a combination that will be highly valued in tomorrow's business environment. Additional Comments The York College Department of Business Administration is accredited by: The Association of Collegiate Business Schools and Programs The York College Department of Business Administration is a member of the following organizations: The Middle Atlantic Association of Colleges of Business The Pennsylvania Association of Graduate Schools Epsilon Omega Chapter of Sigma Iota Epsilon, the National Management Honorary and Professional Fraternity Contacts For more information about business programs of the Department of Business Administration, you may call the department office at (717) 815-1423, or the following program coordinators. Campus visits are encouraged, and a faculty member from your area of interest will be your host. Our business faculty extend an open invitation to sit in on a class while you are on campus. Prof. Brad Geiger Management Coordinator (717) 815-6478, email bgeiger@ycp.edu Prof. Lewis Small Marketing Coordinator (717) 815-1494, email lsmall@ycp.edu Dr. Mary Meisenhelter Chair, Department of Business (717) 815-1277, email mmeisneh@ycp.edu Julie Sterner Department Office (717) 815-1423, email jsterner@ycp.edu Alumni Record The following is a list of companies who have hired recent York College Management and Marketing majors: Alliance Marketing Princeton eCom Bausch & Lomb Bell Atlantic Blue Cross/ Blue Shield Boise Cascade Brown-Foreman Corporation Campbell Soup Company CBS Television Corning DA Technology Dean Witter Reynolds Delta Airlines Dentsply International Diamond Credit Union Digital Systems Corporation Doubleday Direct Dunn & Bradstreet Dupont Federal Bureau of Investigation General Electric General Motors Giant Foods, Inc. Graham Packaging Harley-Davidson, Inc. HersheyPark Hyatt Hotels IBM J.C. Penny Co. Johnson & Johnson Kellogg Co. Legg Mason Wood Walker Liberty Mutual Insurance McCormick Spice Merrill Lynch Mobil Oil Montauk Financial Group Motorola Nabisco Noxell Corp. Oppenheimer Funds, Inc. Paine Weber R. H. Sheppard Co. Rockwell International S. Grumbacher & Sons Sheridan Press SKF Industries Starbucks Susquehanna Broadcasting Teledyne Readco Verizon Voith-Siemens Walt Disney World WellSpan Health Systems Wyeth-Ayerst Research Xerox Corporation	Apply Online Majors Financial Aid/Costs Visit Us Campus Map & Virtual Tours Schmidt Library Contact Directory YCP Facts at a Glance Bookstore News & Events Sports Information Message from the President

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Management / Marketing