Academics

Marketing

General Information
Marketing is a dynamic process by which individuals and organizations strive to anticipate and satisfy consumer and business customer needs and wants. In a free enterprise, freedom of choice society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling), and distribution. These marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, the global market, and competition.

Required Courses
Department of Business Administration

Career Opportunities
The wide range of marketing courses and electives offered to Marketing majors mirrors the wide range of occupations open to the professional marketer.

Copywriters
Advertising Strategists
Product & Brand Managers
Fashion Marketers
Global Marketing Strategists
Hospitality Industry Marketers
Internet Merchandisers
Internet Promotion Managers
Logistic Managers
Market Analysts
Market Researchers
Product Development Specialists
Merchandise Managers
Professional Salespeople
Resort Marketers
Retail Buyers
Retail Store Managers
Sales Managers
Tourism Developers

Objectives
The marketing major develops an understanding of the concepts, functions, and institutions of marketing, an appreciation of consumer orientation, insight into the business-to-business (B2B) market, and the ability to analyze marketing problems and formulate marketing policies.